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學生對 马里兰大学帕克分校 提供的 The Cycle: Management of Successful Arts and Cultural Organizations 的評價和反饋

423 個評分
113 條評論


What makes a successful arts and cultural organization? Led by DeVos Institute Chairman Michael M. Kaiser and President Brett Egan, this course will introduce you to a management theory called the Cycle which supports thriving arts and cultural organizations. Learning from our work with managers from over 80 countries around the world, the DeVos Institute developed the Cycle as a simple, but powerful tool to assist managers in their effort to respond to an increasingly complex environment and propel their institutions to excellence. The Cycle explains how great art and strong marketing can create a family of supporters, who in turn help the organization produce the revenue required to support even more great art the next year. The Institute has seen the Cycle work in performing and presenting organizations, as well as museums, arts schools, and other nonprofit endeavors like service organizations, historical societies, public libraries, university programs, advocacy organizations, botanical gardens, and zoos. By taking this course, you will learn: • the importance of bold, exciting, and mission-driven programming in an organization; • how long-term artistic planning can help an organization produce this work; • how an organization can aggressively market that programming and the institution behind it to develop a family of supporters - including ticket buyers, board members, donors, trustees and volunteers; • how an organization can cultivate and steward this family to build a healthy base of earned and contributed income; and • how an organization can reinvest that income into increasingly ambitious programming year after year. All course material is available upon enrollment for self-paced learners. New scheduled sessions begin each month. For more information about the DeVos Institute's work, visit



The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.


This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.


51 - The Cycle: Management of Successful Arts and Cultural Organizations 的 75 個評論(共 112 個)

創建者 Boglárka I


I found this course highly thought-provoking, motivating and extremely interesting. I'm glad to have the opportunity to do it.

創建者 Eva S


This course gave me a great insight into The Cycle, as a logical, successful method of building an Arts Organisation.

創建者 Kyra H


This course provides insight and skills that can be applied to any arts organisation immediately. Highly recommended.

創建者 Cecilia E


Excellent oportunity to get deeper into how to do it, professionally and sustainably.

Clear and practical.


創建者 Amandah H


I had already read The Cycle but this class was a good refresher of the book and I like the practical activities.

創建者 Echo T


clear framework and useful examples to learn from, will keep this as a guidance for my career in the future too.

創建者 Priscilla B


This is a fabulous course, interesting to listen to, engaging, informative.

I can't wait to take the next one!

創建者 Raymond S


A fantastic course for any person who is looking to expand on or take their first dive into arts management.

創建者 Anastasia M


Excellent course, very interesting and informative. Mr. Kaiser is such an admirable and inspiring manager!

創建者 Meaghan W


Michael Kaiser is brilliant and this FREE COURSE is an incredibly valuable gift to the arts community.

創建者 Dana A


Whether you're a newbie or a seasoned administrator, you can't go wrong by investing in this course.

創建者 Gili S


Excellent course, interesting and very informative.

I am learning a lot and enjoying this process.

創建者 John O


An excellent, detailed and speedy introduction to the art of fundraising for cultural oganisations

創建者 Hind E O


Very helpful course, rich with examples and case studies. All what we need as Cultural Managers!

創建者 William T M


Great insight on how to run an arts organization. Recommended to everyone doing arts projects

創建者 Sara M


I recommend it to anyone interested in building a career in cultural non-profit organization!

創建者 Kaeli


Absolutely amazing class. Possibly the most useful MOOC I have ever taken. Highly recommend!

創建者 Julianna B


Great introduction to arts management. Complete information to run a successful art season.

創建者 Fusi O


Very solid course... changed my approach with planning and delivering an arts programme

創建者 Marco F


It was a useful course to understand the filed of the arts with another perspective.

創建者 Margaret S


The most important class you can take if working for a not-for-profit institution

創建者 Sandie L L G


It was a very interesting approach and the course provided some great materials.

創建者 Timothy T


This course is very well designed and organized. Learning was easy and engaging.

創建者 Retisha P


Very easy and educational.

I will surely use this knowledge in my next job

創建者 Dasa S


This is a really useful course for anyone working in the arts.