According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker).
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學生職業成果
80%
通過此課程獲得實實在在的工作福利
25%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
可靈活調整截止日期
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完成時間大約為16 小時
建議：6 weeks of study, 3-5 hours/week
英語（English）
字幕：英語（English）, 越南語, 羅馬尼亞語, 中文（簡體）
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Getting Started
To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin.
完成時間為 2 小時
6 個視頻 （總計 26 分鐘）, 7 個閱讀材料, 1 個測驗
6 個視頻
A skill to get skilled8分鐘
Why career branding?4分鐘
Career Development Lab: An Introduction3分鐘
How to setup your self-management information system2分鐘
How should I use the CDL templates?2分鐘
7 個閱讀材料
21st Century Careers10分鐘
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10分鐘
Career Development Lab: The Weekly Schedule10分鐘
How this course works10分鐘
Optional reading10分鐘
Course developers and contributors10分鐘
Reuse of course video content10分鐘
1 個練習
Week 1 Practice quiz8分鐘
完成時間為 2 小時
Understanding careers and career skills
Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development. In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management.
完成時間為 2 小時
10 個視頻 （總計 62 分鐘）
10 個視頻
Boundaryless versus traditional careers4分鐘
VUCA work environments4分鐘
Knowledge, skills, abilities, competencies, and credentials4分鐘
Employability, soft and hard skills, self-management5分鐘
Career fitness gear and competency gaps7分鐘
O*Net: Exercise4分鐘
Employability: An Interview with Tom Lindsley22分鐘
What have we learned in Week 2?1分鐘
Week 2 CDL Workouts (pdf attached)4分鐘
3 個練習
Week 2 Practice quiz 16分鐘
Week 2 Practice quiz 26分鐘
What have we learned in Week 2?16分鐘
完成時間為 4 小時
Crafting career self-strategy
By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin.
完成時間為 4 小時
9 個視頻 （總計 37 分鐘）, 3 個閱讀材料, 4 個測驗
9 個視頻
The power of self discovery: Your personality (pdf attached)3分鐘
The power of self discovery: Your core values (pdf attached)5分鐘
Personal mission statement: Exercise (pdf attached)5分鐘
The power of self management6分鐘
The power of your career goals and future work self5分鐘
Core values and personal mission: An interview with Jason Collins4分鐘
What have we learned in Week 3?47
Week 3 CDL Workouts (pdf attached)4分鐘
3 個閱讀材料
The future of work and skills by Dr. Tracey Wilen10分鐘
You are always changing: Your future self by Dr. Dan Gilbert10分鐘
Powerful tools of self-discovery and self-management10分鐘
3 個練習
Week 3 Practice quiz 110分鐘
Week 3 Practice quiz 214分鐘
What have we learned in Week 3?14分鐘
完成時間為 2 小時
How to be competitive on the job market
In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job.
完成時間為 2 小時
10 個視頻 （總計 52 分鐘）
10 個視頻
Your competitive job market environment3分鐘
Job analysis3分鐘
Mastery6分鐘
Competitve advantage: SWOT5分鐘
Competitive advantage: Dashboard4分鐘
Skills and competencies: Exercise (pdf attached)2分鐘
Entering the job market: An interview with Richard Sellers19分鐘
What have we learned in Week 4?38
Week 4 CDL Workouts (pdf attached)5分鐘
3 個練習
Week 4 Practice quiz 118分鐘
Week 4 Practice quiz 212分鐘
What have we learned in Week 4?12分鐘
審閱
4.4
來自STRATEGIC CAREER SELF-MANAGEMENT的熱門評論
由 AM 提供Jan 3, 2019
This course had a profound impact on my personal and professional development. It was instrumental in helping me make important career choices and increasing my confidence in moving forward.
由 MK 提供Oct 4, 2017
If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.
由 UM 提供Mar 14, 2016
This course was very practical and provided lots of useful templates and materials. I'm looking forward next courses on this Specialization. Thank you Professors.
由 RE 提供Jan 1, 2017
I enjoy going trough the process and understand the system of self improvement in todays markets.\n\nIt helps me coach my clients through the process
由 CG 提供Jul 26, 2018
Highly recommended course for anyone to find career-fit, through self management and self-assessment.
由 WW 提供Jul 30, 2017
Helpful in structuring the approach towards presenting oneself towards prospective em
由 HB 提供Jul 31, 2018
It's was very good skills but I didn't know how to get certificate.
由 MM 提供Feb 8, 2016
I am so eager to be part of the class, Thank you for this Coursera
由 AH 提供May 23, 2016
A must for anyone in the work force or about to enter!!!!
由 RH 提供Jun 6, 2016
Just started, but it gives a great insight to branding
由 RA 提供Jun 11, 2016
An excellent wake up call any time in your career.
關於 纽约州立大学纽约州立大学
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
關於 职业品牌管理职业生涯品牌管理 專項課程
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
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