課程信息
4.4
159 個評分
37 個審閱
專項課程

第 1 門課程(共 4 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為17 小時

建議:6 weeks of study, 3-5 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 羅馬尼亞語, 中文(簡體)...
專項課程

第 1 門課程(共 4 門),位於

100% online

100% online

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為17 小時

建議:6 weeks of study, 3-5 hours/week...
可選語言

英語(English)

字幕:英語(English), 越南語, 羅馬尼亞語, 中文(簡體)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Getting Started

To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin....
Reading
6 個視頻(共 26 分鐘), 7 個閱讀材料, 1 個測驗
Video6 個視頻
A skill to get skilled8分鐘
Why career branding?4分鐘
Career Development Lab: An Introduction3分鐘
How to setup your self-management information system2分鐘
How should I use the CDL templates?2分鐘
Reading7 個閱讀材料
21st Century Careers10分鐘
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10分鐘
Career Development Lab: The Weekly Schedule10分鐘
How this course works10分鐘
Optional reading10分鐘
Course developers and contributors10分鐘
Reuse of course video content10分鐘
Quiz1 個練習
Week 1 Practice quiz8分鐘
2
完成時間(小時)
完成時間為 2 小時

Understanding careers and career skills

Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development.  In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management. You instructor for this week is Michele Forte. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 個視頻(共 62 分鐘), 3 個測驗
Video10 個視頻
Boundaryless versus traditional careers4分鐘
VUCA work environments4分鐘
Knowledge, skills, abilities, competencies, and credentials4分鐘
Employability, soft and hard skills, self-management5分鐘
Career fitness gear and competency gaps7分鐘
O*Net: Exercise4分鐘
Employability: An Interview with Tom Lindsley22分鐘
What have we learned in Week 2?1分鐘
Week 2 CDL Workouts (pdf attached)4分鐘
Quiz3 個練習
Week 2 Practice quiz 16分鐘
Week 2 Practice quiz 26分鐘
What have we learned in Week 2?16分鐘
3
完成時間(小時)
完成時間為 4 小時

Crafting career self-strategy

By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin. ...
Reading
9 個視頻(共 37 分鐘), 3 個閱讀材料, 4 個測驗
Video9 個視頻
The power of self discovery: Your personality (pdf attached)3分鐘
The power of self discovery: Your core values (pdf attached)5分鐘
Personal mission statement: Exercise (pdf attached)5分鐘
The power of self management6分鐘
The power of your career goals and future work self5分鐘
Core values and personal mission: An interview with Jason Collins4分鐘
What have we learned in Week 3?分鐘
Week 3 CDL Workouts (pdf attached)4分鐘
Reading3 個閱讀材料
The future of work and skills by Dr. Tracey Wilen10分鐘
You are always changing: Your future self by Dr. Dan Gilbert10分鐘
Powerful tools of self-discovery and self-management10分鐘
Quiz3 個練習
Week 3 Practice quiz 110分鐘
Week 3 Practice quiz 214分鐘
What have we learned in Week 3?14分鐘
4
完成時間(小時)
完成時間為 2 小時

How to be competitive on the job market

In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job. You instructor for this week is John Beckem. CDL Workout facilitators are Amy Giaculli and Val Chukhlomin....
Reading
10 個視頻(共 52 分鐘), 3 個測驗
Video10 個視頻
Your competitive job market environment3分鐘
Job analysis3分鐘
Mastery6分鐘
Competitve advantage: SWOT5分鐘
Competitive advantage: Dashboard4分鐘
Skills and competencies: Exercise (pdf attached)2分鐘
Entering the job market: An interview with Richard Sellers19分鐘
What have we learned in Week 4?分鐘
Week 4 CDL Workouts (pdf attached)5分鐘
Quiz3 個練習
Week 4 Practice quiz 118分鐘
Week 4 Practice quiz 212分鐘
What have we learned in Week 4?12分鐘
4.4

熱門審閱

創建者 NIAug 12th 2016

Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.

創建者 MKOct 5th 2017

If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.

講師

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Dr. Valeri Chukhlomin

Professor
SUNY Empire State College
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Dr. Michele Forte

Assistant Professor, SUNY Empire State College
Community and Human Services
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Dr. Kymn Harvin Rutigliano

Assistant Professor
SUNY Empire State College
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Dr. John M. Beckem II

Assistant Professor of Finance and Management Studies
State University of New York, Empire State College
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Dr. Tonka Jokelova

Coordinator of Curriculum and Instructional Design
SUNY Empire State College
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Amy Giaculli

Assessment Specialist
SUNY Empire State College

關於 The State University of New York

The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe....

關於 Career Brand Management 專項課程

In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles....
Career Brand Management

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