According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker).
提供方
职业品牌管理职业生涯品牌管理 專項課程纽约州立大学纽约州立大学課程信息
35,112 次近期查看
學生職業成果
80%
通過此課程獲得實實在在的工作福利
25%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為15 小時
英語（English）
字幕：英語（English）, 越南語, 羅馬尼亞語, 中文（簡體）
您將獲得的技能
Self-AssessmentCareer DevelopmentSkills ManagementstrategyJob Readiness
學生職業成果
80%
通過此課程獲得實實在在的工作福利
25%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 1 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為15 小時
英語（English）
字幕：英語（English）, 越南語, 羅馬尼亞語, 中文（簡體）
提供方
纽约州立大学纽约州立大学
The State University of New York, with 64 unique institutions, is the largest comprehensive system of higher education in the United States. Educating nearly 468,000 students in more than 7,500 degree and certificate programs both on campus and online, SUNY has nearly 3 million alumni around the globe.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Getting Started
To achieve a competitive edge on the job market, one needs to stand out by creating, managing, and communicating a strong career brand. The introductory module takes you through all stages of career brand building providing a bird's-eye view of the specialization. By completing Week 1, you'll be able to identify critical factors for career success in today's economy and recognize that building a strong career brand requires a combination of superior marketable skills and a powerful personal image. You will begin developing a personalized self-management information system and set up your Career Development Lab.Your instructors for this week are Amy Giaculli and Val Chukhlomin.
完成時間為 2 小時
6 個視頻 （總計 26 分鐘）, 7 個閱讀材料, 1 個測驗
6 個視頻
A skill to get skilled8分鐘
Why career branding?4分鐘
Career Development Lab: An Introduction3分鐘
How to setup your self-management information system2分鐘
How should I use the CDL templates?2分鐘
7 個閱讀材料
21st Century Careers10分鐘
Optional Bonus Interview: Career Selfie: A KMVT15's Grace Trafton interview with Dr. Tracey Wilen10分鐘
Career Development Lab: The Weekly Schedule10分鐘
How this course works10分鐘
Optional reading10分鐘
Course developers and contributors10分鐘
Reuse of course video content10分鐘
1 個練習
Week 1 Practice quiz30分鐘
完成時間為 3 小時
Understanding careers and career skills
Managing and branding your career to align with a dynamic employment landscape, and with your personal interests, values, and goals requires ongoing skill development. In Week 2, you will learn how to develop a skill-based view of yourself, with particular attention to transferable skills. Using a competency framework, you will examine your knowledge, skills, abilities, and attitudes as they relate to your career self-management.
完成時間為 3 小時
10 個視頻 （總計 62 分鐘）
10 個視頻
Boundaryless versus traditional careers4分鐘
VUCA work environments4分鐘
Knowledge, skills, abilities, competencies, and credentials4分鐘
Employability, soft and hard skills, self-management5分鐘
Career fitness gear and competency gaps7分鐘
O*Net: Exercise4分鐘
Employability: An Interview with Tom Lindsley22分鐘
What have we learned in Week 2?1分鐘
Week 2 CDL Workouts (pdf attached)4分鐘
3 個練習
Week 2 Practice quiz 130分鐘
Week 2 Practice quiz 230分鐘
What have we learned in Week 2?30分鐘
完成時間為 4 小時
Crafting career self-strategy
By completing Week 3, you will be able to apply the tools of career self-management such as mapping your skill base in the Volatile Uncertain Complex Ambiguous (VUCA) environment. You will be able to implement self-discovery skills and better define your career goals and Future work self! You instructor for this week is Kymn Rutigliano, CDL Workouts facilitators are Amy Giaculli and Val Chukhlomin.
完成時間為 4 小時
9 個視頻 （總計 37 分鐘）, 3 個閱讀材料, 4 個測驗
9 個視頻
The power of self discovery: Your personality (pdf attached)3分鐘
The power of self discovery: Your core values (pdf attached)5分鐘
Personal mission statement: Exercise (pdf attached)5分鐘
The power of self management6分鐘
The power of your career goals and future work self5分鐘
Core values and personal mission: An interview with Jason Collins4分鐘
What have we learned in Week 3?47
Week 3 CDL Workouts (pdf attached)4分鐘
3 個閱讀材料
The future of work and skills by Dr. Tracey Wilen10分鐘
You are always changing: Your future self by Dr. Dan Gilbert10分鐘
Powerful tools of self-discovery and self-management10分鐘
3 個練習
Week 3 Practice quiz 130分鐘
Week 3 Practice quiz 230分鐘
What have we learned in Week 3?30分鐘
完成時間為 2 小時
How to be competitive on the job market
In Week 4, you will analyze the competitive job market environment and job descriptions. You will also assess your mastery of critical tasks and your competency performance level. In addition, we will introduce SWOT and the Dashboard, which are two metrics that you can apply to gain a competitive advantage for your next job.
完成時間為 2 小時
10 個視頻 （總計 52 分鐘）
10 個視頻
Your competitive job market environment3分鐘
Job analysis3分鐘
Mastery6分鐘
Competitve advantage: SWOT5分鐘
Competitive advantage: Dashboard4分鐘
Skills and competencies: Exercise (pdf attached)2分鐘
Entering the job market: An interview with Richard Sellers19分鐘
What have we learned in Week 4?38
Week 4 CDL Workouts (pdf attached)5分鐘
3 個練習
Week 4 Practice quiz 130分鐘
Week 4 Practice quiz 230分鐘
What have we learned in Week 4?30分鐘
審閱
來自STRATEGIC CAREER SELF-MANAGEMENT的熱門評論
由 SS 提供2020年5月25日
It is said that common is very uncommon . This course teaches the career development is a very simple and methodological way. This is very effective and practical. Beauty in the simplicity.
由 NI 提供2016年8月11日
Great course with very useful enlightening on career brand management and very useful tools and links to know yourself more, to better prepare for career development.
由 MK 提供2017年10月4日
If your looking to revitalize or advance your career, this course will help you become a self- directed learner and seek out opportunities to enhance your portfolio.
由 UM 提供2016年3月14日
This course was very practical and provided lots of useful templates and materials. I'm looking forward next courses on this Specialization. Thank you Professors.
關於 职业品牌管理职业生涯品牌管理 專項課程
In the business world, smart organizations use branding and strategic management techniques to differentiate themselves from their competition and to achieve a competitive advantage. In this Specialization, you will learn how to use proven brand management methods and tools for individual career development in competitive job environments. You will gain knowledge and analytical skills for career self-management and learn techniques for career brand building. You will create a robust self-management information system that will help you self-organize and increase your human capital by building high demand employability skills. During each week of the Specialization, you will be practicing various career branding techniques in your custom-built, individual Career Development Lab. The final Capstone Project is designed as a training facility where you will create your evidence-based portfolios, professional development plans, personal self-marketing and branding strategies, presentations, and public profiles.
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
還有其他問題嗎？請訪問 學生幫助中心。
