課程信息
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初級

完成時間大約為9 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為9 小時

建議:4 weeks of study, 2-4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Introduction

9 個視頻 (總計 39 分鐘), 1 個閱讀材料, 1 個測驗
9 個視頻
1.1 Introduction to Social Innovation6分鐘
1.2 Traditional approaches to public problem solving4分鐘
1.3 A social entrepreneur's approach to problem solving6分鐘
1.4 Introduction to the social enterprise and the social enterprise spectrum6分鐘
1.5 The Importance of the business model1分鐘
1.6 Traits of social enterprise across the spectrum6分鐘
1.7. Meet Carlos and Coco2分鐘
1.8. Anatomy of a Social Entrepreneur2分鐘
1 個閱讀材料
Recommended Readings for Week 1. Introduction10分鐘
1 個練習
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40分鐘
2
完成時間為 2 小時

Define and Design

13 個視頻 (總計 70 分鐘), 1 個閱讀材料, 1 個測驗
13 個視頻
2.2 Why is Design Thinking Important for Social Innovation?4分鐘
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5分鐘
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6分鐘
2.5 How to Design Part 3: Prototyping3分鐘
2.6 Embracing Creativity and Innovation3分鐘
2.7 Articulating your Roadmap to Impact: The Logic Model3分鐘
2.8 The Logic Model: Critical Elements6分鐘
2.9 The Logic Model: How to Use It7分鐘
2.10 Three Examples of Logic Models10分鐘
2.11 Tips for Building a Strong Logic Model2分鐘
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7分鐘
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4分鐘
1 個閱讀材料
Recommended Readings for Week 2: Define and Design10分鐘
1 個練習
Week 2 Quiz: Finding Innovations and the Road to Impact30分鐘
3
完成時間為 2 小時

Pilot and Scale

11 個視頻 (總計 52 分鐘), 1 個閱讀材料, 1 個測驗
11 個視頻
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4分鐘
3.3 Examples of Balanced Scorecards7分鐘
3.4 How to Develop a Balanced Scorecard - Overview2分鐘
3.5 How to Develop a Balanced Scorecard - Detail7分鐘
3.6 What is Scale?3分鐘
3.7 The Importance of Scale in the Social Sector2分鐘
3.8 Five Approaches to Scale - Overview3分鐘
3.9 Five Approaches to Scale - Details and Implications5分鐘
3.10 Approaching Scale Critically4分鐘
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5分鐘
1 個閱讀材料
Recommended Readings for Week 3. Pilot and Scale10分鐘
1 個練習
Week 3 Quiz: Performance Measurement and Scale28分鐘
4
完成時間為 2 小時

Sector Selection and Business Models

15 個視頻 (總計 73 分鐘), 1 個閱讀材料, 1 個測驗
15 個視頻
4.2 Features of the Business Model3分鐘
4.3 Business Models along the Business Model Spectrum4分鐘
4.4 Choosing a Model - Introduction5分鐘
4.5 Choosing a Model - How to Choose5分鐘
4.6 Drilling Down on Assessment 2: Competitive Positioning6分鐘
4.7 Competitive Positioning: Market Characteristics and Differentiation4分鐘
4.8 An Example of Competitive Positioning: Blue Avocado5分鐘
4.9 An Example of Competitive Positioning: Jolkona4分鐘
4.10 Key Criteria of Competitive Positioning Assessment2分鐘
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5分鐘
4.12 Balancing Mission and Profit1分鐘
4.13.Carlos and Coco Choose a Business Model8分鐘
4.14 The bottom line54
4.15. Key Questions all Social Innovators Must Ask5分鐘
1 個閱讀材料
Recommended Readings for Week 4. Sector Selection and Business Models10分鐘
1 個練習
Week 4 Quiz: Sector Selection and Business Models26分鐘
4.8
115 個審閱Chevron Right

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來自Social Impact Strategy: Tools for Entrepreneurs and Innovators的熱門評論

創建者 LHMay 30th 2017

Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.

創建者 ANov 2nd 2017

Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!

講師

Avatar

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

常見問題

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  • This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.

  • The course is available on the following dates:

    Oct 3 - Nov 7

    Oct 31 - Dec 5

    Nov 28 - Jan 2

    Dec 26 - Jan 30

    Jan 23 - Feb 27

    Feb 20 - Mar 27

  • No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih

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