課程信息
4.7
362 個評分
87 個審閱
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為9 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)

您將獲得的技能

Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship
100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為9 小時

建議:4 weeks of study, 2-4 hours/week...
可選語言

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 2 小時

Introduction

Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course. ...
Reading
9 個視頻 (總計 39 分鐘), 1 個閱讀材料, 1 個測驗
Video9 個視頻
1.1 Introduction to Social Innovation6分鐘
1.2 Traditional approaches to public problem solving4分鐘
1.3 A social entrepreneur's approach to problem solving6分鐘
1.4 Introduction to the social enterprise and the social enterprise spectrum6分鐘
1.5 The Importance of the business model1分鐘
1.6 Traits of social enterprise across the spectrum6分鐘
1.7. Meet Carlos and Coco2分鐘
1.8. Anatomy of a Social Entrepreneur2分鐘
Reading1 個閱讀材料
Recommended Readings for Week 1. Introduction10分鐘
Quiz1 個練習
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40分鐘
2
完成時間(小時)
完成時間為 2 小時

Define and Design

Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire. ...
Reading
13 個視頻 (總計 70 分鐘), 1 個閱讀材料, 1 個測驗
Video13 個視頻
2.2 Why is Design Thinking Important for Social Innovation?4分鐘
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5分鐘
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6分鐘
2.5 How to Design Part 3: Prototyping3分鐘
2.6 Embracing Creativity and Innovation3分鐘
2.7 Articulating your Roadmap to Impact: The Logic Model3分鐘
2.8 The Logic Model: Critical Elements6分鐘
2.9 The Logic Model: How to Use It7分鐘
2.10 Three Examples of Logic Models10分鐘
2.11 Tips for Building a Strong Logic Model2分鐘
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7分鐘
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4分鐘
Reading1 個閱讀材料
Recommended Readings for Week 2: Define and Design10分鐘
Quiz1 個練習
Week 2 Quiz: Finding Innovations and the Road to Impact30分鐘
3
完成時間(小時)
完成時間為 2 小時

Pilot and Scale

We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation. ...
Reading
11 個視頻 (總計 52 分鐘), 1 個閱讀材料, 1 個測驗
Video11 個視頻
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4分鐘
3.3 Examples of Balanced Scorecards7分鐘
3.4 How to Develop a Balanced Scorecard - Overview2分鐘
3.5 How to Develop a Balanced Scorecard - Detail7分鐘
3.6 What is Scale?3分鐘
3.7 The Importance of Scale in the Social Sector2分鐘
3.8 Five Approaches to Scale - Overview3分鐘
3.9 Five Approaches to Scale - Details and Implications5分鐘
3.10 Approaching Scale Critically4分鐘
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5分鐘
Reading1 個閱讀材料
Recommended Readings for Week 3. Pilot and Scale10分鐘
Quiz1 個練習
Week 3 Quiz: Performance Measurement and Scale28分鐘
4
完成時間(小時)
完成時間為 2 小時

Sector Selection and Business Models

This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum. ...
Reading
15 個視頻 (總計 73 分鐘), 1 個閱讀材料, 1 個測驗
Video15 個視頻
4.2 Features of the Business Model3分鐘
4.3 Business Models along the Business Model Spectrum4分鐘
4.4 Choosing a Model - Introduction5分鐘
4.5 Choosing a Model - How to Choose5分鐘
4.6 Drilling Down on Assessment 2: Competitive Positioning6分鐘
4.7 Competitive Positioning: Market Characteristics and Differentiation4分鐘
4.8 An Example of Competitive Positioning: Blue Avocado5分鐘
4.9 An Example of Competitive Positioning: Jolkona4分鐘
4.10 Key Criteria of Competitive Positioning Assessment2分鐘
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5分鐘
4.12 Balancing Mission and Profit1分鐘
4.13.Carlos and Coco Choose a Business Model8分鐘
4.14 The bottom line54
4.15. Key Questions all Social Innovators Must Ask5分鐘
Reading1 個閱讀材料
Recommended Readings for Week 4. Sector Selection and Business Models10分鐘
Quiz1 個練習
Week 4 Quiz: Sector Selection and Business Models26分鐘
4.7
87 個審閱Chevron Right
職業方向

20%

完成這些課程後已開始新的職業生涯
工作福利

25%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 ANov 2nd 2017

Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!

創建者 LHMay 30th 2017

Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.

講師

Avatar

Peter Frumkin

Professor
Nonprofit Leadership Program, School of Social Policy & Practice

關於 University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您购买证书后,将有权访问所有课程材料,包括评分作业。完成课程后,您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.

  • The course is available on the following dates:

    Oct 3 - Nov 7

    Oct 31 - Dec 5

    Nov 28 - Jan 2

    Dec 26 - Jan 30

    Jan 23 - Feb 27

    Feb 20 - Mar 27

  • No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih

還有其他問題嗎?請訪問 學生幫助中心