Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
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Real-World Product Management 專項課程在产品中提升女性地位課程信息
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完成後獲得證書
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立即開始，按照自己的計劃學習。
第 2 門課程（共 4 門）
可靈活調整截止日期
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完成時間大約為14 小時
英語（English）
字幕：英語（English）
您將學到的內容有
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
您將獲得的技能
Monetization StrategyA/B/n testingCustomer RetentionKPIs OKRs North StarsOODA Loops
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 2 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為14 小時
英語（English）
字幕：英語（English）
提供方
在产品中提升女性地位
AWIP, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIP proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 4 小時
Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIP, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.
完成時間為 4 小時
15 個視頻 （總計 73 分鐘）
15 個視頻
Thank You!11
Nancy Ranks Roadmaps6分鐘
Nancy Rates More Product Roadmaps5分鐘
Reading Public Roadmaps and Symbols6分鐘
Parting Thought44
Veronica Pinchin 1 How to Lead a Product Organization4分鐘
Veronica Pinchin 2 Product Vision vs. Product Roadmap5分鐘
Veronica Pinchin 3 How Product Roadmaps Evolve7分鐘
Veronica Pinchin 4 Managing Demands to Change Your Roadmap5分鐘
Why Giants Fall5分鐘
How PMs Execute OODA Loops5分鐘
Attack Your Backlog with Velocity7分鐘
Track Your Velocity Over Time3分鐘
Parting Thought38
3 個練習
Envision This30分鐘
Navigate a Product Roadmap30分鐘
Observe. Orient. Decide. Answer.30分鐘
完成時間為 5 小時
Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.
完成時間為 5 小時
16 個視頻 （總計 83 分鐘）, 2 個閱讀材料, 5 個測驗
16 個視頻
Google-style OKRs6分鐘
Facebook-style North Stars3分鐘
Kate Zhang 1 Effective Analytics4分鐘
Kate Zhang 2 How to Work with KPIs Part 16分鐘
Kate Zhang 3 How to Work with KPIs Part 24分鐘
Experiment Elements 1-510分鐘
Experiment Elements 6-73分鐘
Famous A/B Tests4分鐘
Net Promoter Score (NPS)6分鐘
NPS-Based Product Strategy7分鐘
CSAT and CES5分鐘
Parting Thought22
Barkha Saxena 1 How PMs Lead Data Scientists6分鐘
Barkha Saxena 2 How to Run Experiments4分鐘
Barkha Saxena 3 Eurika Moments6分鐘
2 個閱讀材料
Review Microsoft & Google KPIs30分鐘
Nancy's Picks for Statistical Calculators5分鐘
3 個練習
PM the Key Performance of These Indicators30分鐘
Lies, More Lies, and Statistics30分鐘
NPS® is a Registered Trademark of Bain & Co.30分鐘
完成時間為 5 小時
Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.
完成時間為 5 小時
14 個視頻 （總計 71 分鐘）, 1 個閱讀材料, 5 個測驗
14 個視頻
Addicting Your Customers 16分鐘
Addicting Your Customers 27分鐘
Addicting Your Customers 33分鐘
Loyalty & Churn5分鐘
Monetizing the Customer Journey5分鐘
Advanced Pricing Techniques 18分鐘
Advanced Pricing Techniques 26分鐘
Price Vocabularies1分鐘
Understand Your Financials8分鐘
Value Your Business6分鐘
How People Manipulate Financials2分鐘
Reflect & Review30
Congratulations!12
1 個閱讀材料
Please Review Our Course & Specialization5分鐘
3 個練習
PM H&M's Operations in 74 Countries30分鐘
Customers Vote with Their Wallets30分鐘
Are Microsoft's Financials All That Different from a Dating App's?30分鐘
審閱
來自THE BUSINESS OF PRODUCT MANAGEMENT II的熱門評論
由 PR 提供2020年9月22日
Running startup is tough. All the lessons covered here gave me valuable insights on where I am going wrong and how can I improve. Thanks
由 BK 提供2020年9月30日
Loved all the topics and very relevant to practical product management.
由 GG 提供2020年9月14日
How can you improve on perfection? With this course.
關於 Real-World Product Management 專項課程
Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS).
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