3.1 Categories for New Product Development

From the course by 伊利诺伊大学香槟分校
Customer Insights: Quantitative Techniques
From the lesson
Module 3: Test Marketing Processes
In this third module, we will discuss examples of how to test market a product idea on a small scale in order to get customer feedback on the feasibility of a product or business idea.

Meet the Instructors

  • James Lenz
    James Lenz
    Adjunct Professor
    Business Administration

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