課程信息
4.2
6 個評分
2 個審閱

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為11 小時

建議:5 hours/week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為11 小時

建議:5 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Welcome

This course will highlight the potential of quantitative marketing research for assessing new product opportunities. The first three modules will provide the foundations to help learners identify creative solutions to problems using a design thinking framework, introduced in Module 4. ...
1 個視頻 (總計 11 分鐘), 4 個閱讀材料, 2 個測驗
4 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Updating Your Profile10分鐘
Social Media10分鐘
2 個練習
Orientation Quiz10分鐘
Demographics Survey26分鐘
完成時間為 3 小時

Module 1: Idea Generation

In this first module, we will help learners understand the role of surveys and the ability to evaluate consumer responses to an idea before introducing a product to market. Concept testing identifies perceptions, wants, and needs of a product or service as the foundation of targeting and positioning a product in the marketplace....
3 個視頻 (總計 50 分鐘), 2 個閱讀材料, 2 個測驗
3 個視頻
1.2 Critical Factors to Assess an Idea17分鐘
1.3 How are Ideas Funded?13分鐘
2 個閱讀材料
Module 1 Overview10分鐘
Module 1 Reading10分鐘
1 個練習
Lesson 1-1 Quiz5分鐘
2
完成時間為 3 小時

Module 2: Concept Testing

This second module will explore a method for quantifying the customer benefits, customer values, and the trade-off they are willing to make between the price of the product and desired features of the product or service. Using the technique of conjoint analysis, learners will be able to use the information to determine product positioning, price, and development of product extensions....
4 個視頻 (總計 46 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
2.2 Consumer Survey Methods12分鐘
2.3 Conjoint Analysis12分鐘
2.4 Survey for Conjoint Analysis6分鐘
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Reading10分鐘
1 個練習
Lesson 2-1 Quiz6分鐘
3
完成時間為 4 小時

Module 3: Test Marketing Processes

In this third module, we will discuss examples of how to test market a product idea on a small scale in order to get customer feedback on the feasibility of a product or business idea....
4 個視頻 (總計 66 分鐘), 2 個閱讀材料, 2 個測驗
4 個視頻
3.2 Interview with William Wright, Executive VP of Product Innovation and Supply Chain, Tupperware Brands Corporation16分鐘
3.3 Risk Reduction Approaches to New Product Development18分鐘
3.4 Collect Customer Data14分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Reading10分鐘
1 個練習
Lesson 3-1 Quiz6分鐘
4
完成時間為 5 小時

MODULE 4: Estimating the Size of the Market

This final module will expose learners to the techniques used to determine the market and sales potential for a new product or idea....
4 個視頻 (總計 77 分鐘), 2 個閱讀材料, 3 個測驗
4 個視頻
4.2 Tools for Assessing New Markets24分鐘
4.3 Market Segmentation21分鐘
4.4 Estimating Revenue12分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Reading10分鐘
2 個練習
Lesson 4-1 Quiz6分鐘
End of Course Survey52分鐘
4.2
2 個審閱Chevron Right

熱門審閱

創建者 CBOct 13th 2018

Very interesting and not just plain knowledge transfer, liked the real world view and assignment. Easy to pass if you listen.

講師

Avatar

James Lenz

Adjunct Professor
Business Administration

關於 伊利诺伊大学香槟分校

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

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