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返回到 Positioning: What you need for a successful Marketing Strategy

學生對 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的評價和反饋

4.5
762 個評分
162 條評論

課程概述

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan. In this course - the second in our Marketing Strategy Specialization - IE professor Ignacio Gafo will guide you through the essential stages of this key marketing process, starting with the basic elements that you will require and deciding on the market segmentation and marketing. The course progresses to examine the key market trends that you will encounter and will provide you with a handy practical toolbox of skills. The course features interviews with industry professionals as well as on location videos where we quiz members of the public on their attitude towards this key concept. After this course you will be in no doubt of where to position your product and which segment you are going to attempt to attract....

熱門審閱

NK
2016年12月20日

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

LO
2018年2月7日

It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys

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51 - Positioning: What you need for a successful Marketing Strategy 的 75 個評論(共 159 個)

創建者 Oscar C

2019年12月24日

Me agrado mucho el curso y con los conceptos claros y directos.

創建者 Ana R P

2018年3月5日

Thank you so much to the instructor for instructing Ana Pelayo.

創建者 Ieelaa v

2020年8月1日

the positioning course form marketing strategy is very useful.

創建者 Bayram F B

2020年7月26日

I learned positioning very well from the vauable course !!

創建者 Derek D K

2019年6月30日

With each course I am building on Marketing fundamentals

創建者 Kamile K

2019年12月13日

Great, detailed course, very well structured. Loved it!

創建者 KINGSLEY Y .

2019年6月12日

it's really new experience for me . it'really good

創建者 Shane M

2021年2月22日

Very interesting and a great selection of reading

創建者 Nagadesi S

2020年3月30日

Great explanation and very informative. Thank you

創建者 Marco A D

2020年9月26日

Best in class. I enjoy it, and I learn a lot.

創建者 Koyna G

2020年10月23日

the course was very good. it helped me a lot

創建者 MD S S

2020年7月28日

Great Professor,simply explained everything.

創建者 Sankar A

2018年3月11日

Very Good and useful Program guiding the s

創建者 Abhijit D

2020年5月26日

thank you for this course . great content

創建者 rakesh s

2018年9月24日

very good course to learn. Good insights

創建者 Apurva V

2018年10月26日

Good Detailed & very informative course

創建者 Manuel A R S

2019年6月14日

Buen material. Muy práctico!!! :)

創建者 Azeem I

2018年5月20日

Great course and learning source.

創建者 Jacobo S

2020年11月10日

Back to basics! but still great

創建者 ciro

2019年7月22日

Very good content and process

創建者 Natasha T

2016年11月19日

Great course for marketers!

創建者 Dr. S A

2020年5月13日

Increase conceptual Skills

創建者 Valarmathi .

2020年11月3日

Thank you so much sir.

創建者 Ashutosh k y

2020年9月28日

excellent course

創建者 Sushil K

2018年10月7日

excellent course