Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
創建者 Apurav K•
A really informative course giving a big picture of what devising a market strategy looks like.
創建者 AIDA G V•
a veces un poco difícil acceder al material de lectura.. pero el curso está muy bien
創建者 Mazen H•
It was very usefull . It added a lot to my knowledge .Thank you very much
創建者 Ajay B•
Course was good. However, they didn't give the PPTs in this one
創建者 Andres R•
Los ejercicios son bastante difíciles pero en general es bueno
創建者 Esteban V B•
Buen curso. Problemas de audio cuando estaba en ambientes
創建者 Chetan s•
Video needs to be still ellborative
創建者 Aman C•
It's good or new experience for me
創建者 Rahaf S•
Interesting accurate course.
創建者 Krishnakumar R•
Good - need to be
創建者 Rajaraman G•
Very Good Course
創建者 Cecibel G P•
創建者 Suresh P•
創建者 Md S H•
創建者 Rajneesh A•
創建者 chiara c•
創建者 Santhoshkumar G•
創建者 Nicholas M F•
Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.
創建者 Tony J•
Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.
On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding
創建者 Valentina Y A•
the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.
創建者 Anders B•
Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…
創建者 Altamash H•
Giving 3 stars not for the content but for the quality, sound quality in some videos is very bad and in one video the interview was in a foreign language and subtitles were not there
創建者 Niels N•
There are many typographical and continuity errors in this course. The quality of the videos is also questionable.
創建者 Marco R•
Some part of the videos were inaudible and the transcripts were not well done