學生對 IE商学院 提供的 Positioning: What you need for a successful Marketing Strategy 的評價和反饋
課程概述
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NK
2016年12月20日
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
LO
2018年2月7日
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
126 - Positioning: What you need for a successful Marketing Strategy 的 150 個評論（共 172 個）
創建者 Apurav K
•2020年4月11日
A really informative course giving a big picture of what devising a market strategy looks like.
創建者 AIDA G V
•2017年6月4日
a veces un poco difícil acceder al material de lectura.. pero el curso está muy bien
創建者 Mazen H
•2017年10月20日
It was very usefull . It added a lot to my knowledge .Thank you very much
創建者 Ajay B
•2019年2月9日
Course was good. However, they didn't give the PPTs in this one
創建者 Andres R
•2018年7月20日
Los ejercicios son bastante difíciles pero en general es bueno
創建者 Esteban V B
•2020年7月4日
Buen curso. Problemas de audio cuando estaba en ambientes
創建者 Chetan s
•2018年9月29日
Video needs to be still ellborative
創建者 Aman C
•2020年6月6日
It's good or new experience for me
創建者 Rahaf S
•2020年7月17日
Interesting accurate course.
創建者 Krishnakumar R
•2018年10月17日
Good - need to be
創建者 Rajaraman G
•2019年3月17日
Very Good Course
創建者 VL
•2018年12月2日
Outstanding!!
創建者 Cecibel G P
•2020年8月5日
Very useful
創建者 Suresh P
•2018年3月28日
Need more
創建者 Md S H
•2019年7月19日
good
創建者 Rajneesh A
•2017年8月4日
good
創建者 chiara c
•2019年5月18日
n
創建者 Santhoshkumar G
•2018年3月28日
E
創建者 Nicholas M F
•2017年8月10日
Better than the first course in this specialization, but the lack of take-away slides is still a major shortcoming. Often unclear and confusing due to poor grammar. Quizzes unduly hard to get right (some right answers appear wrong by virtue of the way they are worded / relate grammatically to the questions). Sometimes inconsistent materials -e.g. slide in week 4 headed "The positioning statement needs to include" followed by how one should conduct a survey. In short, a really frustrating course: requires interpretational acrobatics to figure out what is being conveyed, to extract key takeaways and to pass quizzes. This make the course unnecessarily 'difficult', when the subject matter itself is not. On the plus side: supporting papers are informative, provide interesting case studies as well as different (and sometimes opposing) perspectives. The latter highlights current debates/controversies in the field and are generally thought provoking.
創建者 Tony J
•2017年2月9日
Really good level of detail versus other courses and difficult questions which really test your understanding of the subject matter.
On the downside, some links were not added to supplementary reading, which is a shame as these resources really help with your understanding
創建者 Valentina Y A
•2020年3月28日
the videos filmed in the bar did not have a good sound, sometimes the subtitles had some words that where not the same of the audio and in one scheme in the background, some words where not the same that the professor said.
創建者 Anders B
•2020年5月5日
Good course, plenty of interesting reading material, exercises and relevant interviews. Would have been 4 stars if they had translated or provided the Citroen interview (currently in Spanish only) in English…
創建者 Altamash H
•2020年4月26日
Giving 3 stars not for the content but for the quality, sound quality in some videos is very bad and in one video the interview was in a foreign language and subtitles were not there
創建者 Niels N
•2020年5月28日
There are many typographical and continuity errors in this course. The quality of the videos is also questionable.
創建者 Marco R
•2020年7月19日
Some part of the videos were inaudible and the transcripts were not well done
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