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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,658 個評分
710 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

篩選依據:

676 - 消费者神经科学与神经营销学导论 的 700 個評論(共 706 個)

創建者 Basil S

2020年10月30日

The instructor and reading was great. I felt the information was dated compared to todays standards. Overall I'm satisfied.

創建者 Eva B

2022年3月28日

The course needs to be updated but it covers a broad range of neuromarketing and consumer neuromarketing knowledge

創建者 Eugene K

2020年6月18日

Long on science, short on practical applications. Didn't find it too useful.

創建者 Noorhayati S

2022年2月4日

Waiting to be unenrolled. The course is not what I have in mind.

創建者 Karina M L

2017年6月5日

Pudiese ser más interactivo. Si trae ejemplos y muchas lecturas

創建者 Md S H

2020年6月17日

Good course who wants to learn marketting for business.

創建者 Kristine C

2021年7月12日

​I wish the quality of material would be better :(

創建者 Rhea A R

2020年9月13日

find it too basic, even for an introductory course

創建者 Andreas B

2016年11月7日

It's a very nice course but it is very small.

創建者 Andrea

2020年3月31日

I like it, but it´s a little bit boring

創建者 Vinayak M

2016年12月18日

A little heavy on the biology side

創建者 Florencia L

2021年10月21日

Demasiado largos los videos !

創建者 Mert Ş

2018年1月11日

I cannot find my certificate?

創建者 George M

2017年1月23日

Not particularly engaging. Some significant overlaps in content on the videos. Some rambling videos that could really do with editing. I liked that the content within the main lecture was concise - it really needed to be because the lecturer has very little variety to his tone of speech - listening requires "high cognitive load". Don't want to be too down on it because I really appreciate the free content and the subject material is very interesting, but it could do with a bit more love and the practical application of the marketing concepts described in the course. Maybe start with some eye-tracking on someone completing the course?!

創建者 Bo K P

2020年9月14日

It was generally a little too easy for me, but I guess that's my problem for not choosing the right level. What I expected was more of 'why' and 'how' on a certain result, so that I can expand upon my current knowledge on neuroscience, drawing connection between neuroscience and business (marketing). Rather, most of the lessons were more like "they did this and found that", without much fundamental explanation. Nevertheless, I believe the lessons will be very informative and useful for most people who do not have much basis on neuroscience.

創建者 KYOKO K

2020年8月30日

Many lectures were very repetitive. I don't know how many times the Pepsi-Cola challenge was mentioned during the first few weeks of the course. The interviews could have been edited better to include to only include the key messages. Week 1 to 5 were not really for neuroscientists for sure. They are too basic. I can see if you have no background in brain biology, this could be a reasonable good intro to decision making in neuroscience. Week 6 was interesting from ethical and legal point of view.

創建者 Teresa M A

2021年8月24日

A​ lot could be improved, the video quality was bad, meaning the slides were almost impossible to read, and for one of the review questions there was no correct answer, all of them came up as false. Many people seem to have pointed it out in the forum for months, but nothing has been done about it

創建者 J-Man

2020年3月13日

Alot of the course is taken up by heavy reading material, lectures are often breif wheras interviews are long and often with sub-par audio. The course overall is a decent introduction but it could be polished to become a better learning experience.

創建者 Mohammed G

2021年6月3日

wished it was more marketing-centric that could be commercially applied and less focussed on technical scientific knowledge.

創建者 Nura

2018年1月9日

Instructor's pronunciation is sometimes unclear and videos are a bit tedious

創建者 Christine

2017年3月9日

For me personally: way to complex and brain rather than output focused

創建者 Erick E

2021年4月22日

It´s good but you don´t feel the energy and gets a little bit boring

創建者 Isabella D

2021年5月3日

The videos are too long and they just "speak" not teach.

創建者 Parimal M

2019年3月3日

The delivery of the material was EXTREMELY DULL.

創建者 Telmo J P P

2018年6月14日

Very superficial and dry