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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,658 個評分
710 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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101 - 消费者神经科学与神经营销学导论 的 125 個評論(共 706 個)

創建者 Deleted A

2020年7月4日

I think this course was complete and had many examples and real studies which helped me understand the concepts and definitions in a better way. Also, I liked that it included interviews and readings because it showed me different people's perspectives.

創建者 Rohan B

2019年3月17日

Absolutely outstanding! Professor Thomas was dedicated and really calm in explaining the very basics of Consumer Neuroscience and Neuromarketing. The in-depth interviews tells me a lot about what's going on all over the world in this particular field.

創建者 SRISUDARSAN P R

2019年7月7日

Thank you very much for the Financial aid.World class teaching. Great experience. Definitely this course will be very helpful in future.This is my first online course willing to learn many courses through courseera which will be useful for my career.

創建者 Masoom A

2021年12月15日

Very useful and comprehensive course. It has helped me in understanding the real structure of human brain and how it actually works in terms of consumer behavior. Thank you Mr. Thomas and Copenhagen Business School for adding value in my academia.

創建者 Rebecca F

2019年12月7日

Thank you I thought this was an easy to use and thoughtful course for people new to the world of Neuromarketing and gave a foundation for marketers to understand this relatively new science and how it applies to their everyday marketing work.

創建者 Sarah E

2020年8月11日

This was my first course on coursera and i'm really happy and satisfied with the knowledge . i didn't know at first what will i do as a Phd but now Neuromarketing here i come , thank you dear instructors and special thank to Mr Thomas Zoega.

創建者 Bilal A

2020年4月5日

It was really an amazing experience, to have something new to learn, especially about the field of neuromarketting. It had a lot of good aligned material, with extremely suitable examples and also related material as well.

Thanking You Alot

創建者 Avneesh K

2017年4月2日

Excellent course. Very well drafted. The lecturers are guest speakers were very good too. 6 weeks was appropriate time and they also allow flexibility. The app on mobile and website are brilliant; they both connected and very user friendly.

創建者 Abhishek g

2022年6月29日

A really good balance between academic research and business application with a light on ethics. Filled with lots of reading material but still, I think it's pretty deep reading material. The timeline does not consider the reading material

創建者 Sadia F

2020年6月12日

This course helped me understand the importance of neuroscience in the field of marketing and how it can be used to change and improve our marketing activities to deliver value to our customers and better understand the customer insights.

創建者 Srijamya

2020年4月20日

it gave the idea of new emerging field combining business with art of neuroscience. its a splendid course to understand the basic brain functioning and influencing factors to enhance the business skills. its an interesting budding field.

創建者 Selly S P

2020年2月18日

Unlike a lot of other online courses on neuromarketing, this course really provided me with ample information and studies I can read and understand. There is quite a bit of reading required but every bit is worth it and very interesting!

創建者 Mahmoud A A

2016年12月18日

THANKS SO MUCH DR /THOMAS , I ADMIRE FOR THE WAY TO LEARN AND REACH THE INFORMATION , NOW I LEARN MANY THINGS ABOUT BRAIN AND HOW IT WORK AND I CAN USE IT FOR UNDERSTANDING THE CONSUMER BEHAVIOR

MANY THANKS FOR Copenhagen Business School

創建者 A S M S

2020年5月22日

This course provides an overview of Neuroscience application in consumer Psychology and its application in Marketing. Anyone with basic interest can surely pursue this course for studying more academic studies & research on this field.

創建者 Dighbijoy S

2017年12月13日

I think Thomas did an amazing job in taking us through the domains of Neuromarketing. Really liked the way he put in extra efforts in obtaining interviews of the who's who in Neuromarketing. Will look forward to your courses Professor.

創建者 Mbenoye D

2017年10月22日

Wonderful and interesting content. Really enjoyed the readings. Would suggest making the quizzes a bit longer/more challenging and including additional assignment for better application of learned coursework but overall a great course!

創建者 Hashem A

2020年4月3日

Informative and easy to understand. I completely recommend this course.

You will learn a lot about the different techniques of priming as well as useful information to protect yourself from being caught in the web of neuromarketing .

創建者 Valentina S

2020年3月30日

It is a really well-done course, videos and schemes are clear and understandable.

Literature is not for beginners at all - it's really technical and if you don't have scientific basis is not simple.

I really recommend this course :)

創建者 Ayush A

2020年9月23日

This is an amazing course, I am so happy to learn such an interesting topic which is emerging in today's world and is being applied throughout the world. It's a must course for everybody who are about to enter the corporate world.

創建者 Fidan H

2020年1月30日

I am newly interested in this field and nothing can be better than this course for understanding neuromarketing. All the materials chosen for course are super informative. Highly appreciate dedication and time! Thanks a lot.

創建者 Ayush R

2019年12月25日

Gives a good introduction to the field of neuroscience. Professor Thomas does a great job of introducing some of the eminent scientists/practitioners in interviews which gives a lot of inside information. Highly recommended!

創建者 Luciana N N

2021年4月21日

I was satisfied with the content of the course, I chose the course out of curiosity and surprised myself povisitively. I found the examples used and the possibilities that the study of the subject provides very interesting.

創建者 Mangala J

2021年2月28日

I enjoyed the way Introduction to Consumer Neurosience & Nuromarketing was conducted, was easy to understand, convenient on my free time table and content will be helpful for my future endeavors.

Thanks and it was wonderful.

創建者 Patricia S

2019年8月5日

Very insightful. Short, concise but very rich in content. Appreciated the explicit focus on commercial applicability without letting the academic side suffering. If I had one improvement wish, it would be reviewing the tr