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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,704 個評分

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

熱門審閱

PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

篩選依據:

276 - 消费者神经科学与神经营销学导论 的 300 個評論(共 719 個)

創建者 Edwin G

2018年1月8日

this course have a lot of information. each level have lectures that explain clearly all the themes.

創建者 hywel p

2022年8月1日

In depth course, even though it is a short course. Informative and filled with real world examples.

創建者 Adnan M

2020年4月28日

Great course. I recommend this course to everyone if you like to update yourself in neuromarketing.

創建者 Lakshmi K

2020年7月7日

Good course. This gives insights to what are factors that enable a decision making in Human Brain.

創建者 Ashish S

2020年5月26日

Enhancement of customer experience. Contributor towards effective mental model marketing strategy.

創建者 Abhishek B

2020年5月18日

This course help me in understanding consumer mind and how to use it for marketing of our product.

創建者 Edwin N A

2019年2月4日

It's a very introductory course, but it gives what it promises. Good instructor and good lectures!

創建者 Sipho M

2022年5月31日

its a very informative course and contain lot of information , international valuable information

創建者 Douglas T

2020年9月10日

Great course. Highly recommended to those in the marketing industry especially digital marketing.

創建者 Bruce C

2022年6月14日

great course from CBS talking about marketing psychology. a bit dystopian but that's the world.

創建者 maanveer s

2020年7月19日

Very well structured and conducted.. the material and discussions are very focused and relevant

創建者 Majo R

2017年9月21日

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

創建者 Susana H

2022年1月25日

Amazing course! I specially enjoyed the readings for the course and how clear the lectures are

創建者 Kaavya R

2020年4月23日

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

創建者 Juliana C C S

2022年4月17日

Great course, good readings and references to explore further. Really enjoyed the interviews.

創建者 ethan h

2020年4月28日

Great course perfect for those who know very little about the science behind neuro marketing!

創建者 Dianna

2020年2月8日

Interesting information! It's a course that I recommend if you love learning about the brain.

創建者 KALYNE R P N

2021年5月8日

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

創建者 Amanveer s

2021年3月7日

Exceptionally well articulated course for beginners as well as veteran market professional.

創建者 Renato V

2020年4月9日

An extremely insightful course. Well presented and challenges you to think out of the box.

創建者 Maria d l N P C V

2020年4月28日

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

創建者 Lebogang K

2017年5月24日

absolutely well put material and easy to narrate , adequate explanations and informative.

創建者 Mariana D C

2020年7月5日

Very good, and very complete! I really learned a lot and the information is very useful!

創建者 Aniriddha W

2018年12月6日

Really useful course !! Apt for Marketers who want to know where technology is headed.

創建者 Filipe S

2017年3月27日

Very interesting course. It helped me to start studying about the neuromarketing topic.