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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,658 個評分
710 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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251 - 消费者神经科学与神经营销学导论 的 275 個評論(共 706 個)

創建者 Yevhen S

2019年2月4日

I use neuromarketing in my work. After thise course I want to work with prof. Ramsoy. He have a brilliant mind!

創建者 Ирина Ш

2017年2月28日

A good course on the basics of neuromarketing, but the tests are very simple. Thank you very much for your work

創建者 Sepide M

2021年7月4日

It is an amazing course who wants to know consumer behavior by neuroscience.thanks to provided this situation.

創建者 Maitreyee G

2020年7月22日

Great learning and inclusion of the interviews with some top researchers of Neuroscience is an add on benefit.

創建者 Luis M V A

2016年11月16日

Changed my understanding and panorama of marketing as it is, should be a must for every marketer in the world.

創建者 Julie R

2017年7月12日

Very insightful course. The videos are a summary of the readings and the case studies are really fascinating.

創建者 Kika B

2019年12月20日

I found this course very enlightening. The lectures were very engaging and the interviews quite interesting.

創建者 Vallinath G

2022年6月26日

Very informative and useful content, especially for budding marketers who are about to enter the industry.

創建者 Luciana d C I

2020年2月5日

Muito bom! Bem didático e me proporcionou conhecer sobre esta área ainda engatinhando no Brasil, obrigada!

創建者 Juan L V A

2020年8月18日

Great course as introduction for neuroscience, it gives me an incredible knowledge of how the brain works

創建者 Barbara G

2018年5月29日

An excellent course. I learned a lot, it was clear and fun. Loved the interviews. I totally recommend it.

創建者 Pillearachchige Y O P

2021年1月1日

I thoroughly enjoyed this course material and content. It was well organized, interesting, and engaging.

創建者 Jarod L

2017年9月11日

It provide a great new insight to understand human behavior and a must go through course for marketeers.

創建者 Barbara P

2017年9月11日

This is a very interesting and useful course. I really enjoyed it and I do recommend it for everyone! :)

創建者 Yina T

2017年9月2日

Very informative! Great to build up on more neuro-psych related knowledge. Cant wait for the next level.

創建者 Ngutor i

2020年11月5日

Lovely course. Learnt a lot about why we act and why certain things we deem irrelevant are shown to us.

創建者 Sreshtha C

2019年7月30日

Such a resourceful course taught me so much more and helped me understand a new dimension to marketing.

創建者 sirat r

2018年12月27日

I loved the way I could learn the psychological perspective business, it was a fun course all together.

創建者 Virginie F

2017年9月24日

Excellent course! well structured with a lot of knowledge and experts interviews. I recommend for sure.

創建者 Sangho A

2022年6月26日

I​t's very helpful for me to understand current view of neuroscience nad its application to marketing.

創建者 Juan P G B

2020年7月13日

Very good. Good information. I am a student of psychology and this helps me to complement my career.

創建者 Edwin G

2018年1月8日

this course have a lot of information. each level have lectures that explain clearly all the themes.

創建者 Adnan M

2020年4月28日

Great course. I recommend this course to everyone if you like to update yourself in neuromarketing.

創建者 Lakshmi K

2020年7月7日

Good course. This gives insights to what are factors that enable a decision making in Human Brain.

創建者 Ashish S

2020年5月26日

Enhancement of customer experience. Contributor towards effective mental model marketing strategy.