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返回到 成功的谈判:基本策略与技巧

學生對 密歇根大学 提供的 成功的谈判:基本策略与技巧 的評價和反饋

16,828 個評分


We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (




Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..



There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.


326 - 成功的谈判:基本策略与技巧 的 350 個評論(共 4,003 個)

創建者 Oksana V


An excellent course for everyone who wants to improve their knowledge in the field of negotiation, dispute resolution and understand the legal and psychological intricacies of negotiation. The material is presented interestingly, in detail, with examples.

Many thanks to the professor George J. Siedel, the University of Michigan, and the Coursera community for the opportunity to review the invaluable material.

創建者 Kamran S


truly wonderful experience. It was a big opportunity to learn from worls renowned negotiating master. It helped me a lot in polishing my soft skills. feeling blesses.

I am working at a position where I have to negotiate with different organziation. during aourse I cam to know that there were many palces where I was in need of such learning experience. It sharpened my fouus and to see things holistically.

創建者 Hector P V


Con este excelente curso comprenderán la importancia de escuchar, de analizar la información, de conocer nuestras alternativas y de actuar en las negociaciones que hacemos en nuestra vida diaria o cuando vamos a cerrar un contrato entre empresas millonarias. El material del profesor Jorge Siedel y sus ejemplos son excelentes, el curso es de utilidad para personas de cualquier perfil. Muy recomendado!!

創建者 Agatha G


I really grateful could join this class with a great instructor, Mr. George Siedel. This class really give many benefits on negotiation: plan negotiation strategy, the key tactics to use for success, create a contract, and how to perform it well by doing the execise. The instructor also give many example or case that happened in the field so it would be easier for me to understand the materials.

創建者 Louis F


Professor George was an excellent instructor and it was one of the best online courses I have taken to date . I was able to get some new information on negotiation which will be beneficial in both my personal and professional life. Most of his class confirms I have been using best practices in my career and it is real world learning . I especially like that he was clear and was a good speaker .

創建者 Marcello A d S


The course is well organized and it helps you to obtain clear understanding of all concepts and tools of getting a successful negotiation. In addition, Mr. Siedel is able to share along the course his great knowledge about negotiation by giving us known daily situations which helped me a lot to expand my knowledge as well as the use of important techniques to achieve successful negotiations.

創建者 Carnelia S


To put hair dye, hair color, all to promote to grow that way from growth. To always have hair growth from root and stop fault longest hair in here to not see their thing and to bring down soon after this. To always sweet on undo fault to think too comfortable that’s why theirs have been affected and some. To be laureates, all to do, to be on their home, anything they do, they don’t listen.

創建者 Asif Z


This course is well designed and structured for strategic negotiation. It has provided me what I was looking for. Clearly understandable relevant examples and real-time cases addressed by Professor George helped me to learn progressively. I also believe that using these tools and techniques (taught here) will help anyone who wishes to get benefitted both in personal and professional life.

創建者 Stephen P


This was very good. You learn a lot of the language and preparation of negotiation. I didn't need the legal aspects as much since I took this course for personal reasons, but that could be helpful in business negotiations. I think that the final assignment (House on Elm Street negotiation) was very good but I wish there were more examples given so I could use that for future practice.



Thanks, George you had been an awesome instructor. Great insight of hidden human traits. Every theory explained in detail with situational-based examples. The explanation was simple and straight with no place for complexity. Openness, flexibility, keen listener, finding the gaps, scopes, detailing, planning, are some of the key takeaways. Thank you, George. Next is to buy your book

創建者 20-180 I H


I strongly recommend this course to everyone: Taught by a great instructor, this is a well developed course that encourages you to conduct an actual negotiation with another person (for me that was someone across the globe I found through course forum) and put the learning into practice and receive valuable insights about my personal negotiating style and how I could improve it.

創建者 Belinda N


I​ have received more than I bargained for although this is only a foundation course. Thank you Mr. Siedel for your efforts, your beautiful personality and the manner in which you have transferred your knowledge to others, including myself. I do appreciate it so much. Now, it is only practice until I have conquered this skill and secondly to move on to expert negotiation skills.

創建者 Farukh M


This was an excellent practical learning and application based course and I benefitted a lot and I recommend this course for all students who have to go in the market and Negotiate deals sign contracts and make retail decisions. This course improves your decision making capacity as a student as you attack the situation at hand with various alternatives that arise in your mind

創建者 Donald W R


There is worthwhile cognitive insight imparted in this course. Most helpful is the importance of inspecting your view of a problem for faults in perception that limit positive outcomes for both parties in a negotiation. Learning this lesson, and practicing it, can make a considerable difference in a the fruitful outcome of a lifetime of interactions with other people. +++++

創建者 Deepak r


Best course for people who deal negotiations of various types at work place, especially for handles procurements at organizations. I handle various good purchases, this course made me to approach more scientifically than conventional methods. I am now more confident, on what strategies or techniques to use while i am negotiating with our vendors. thanks to Michigan Univ.

創建者 Barack O


I liked the methodical and practical way of aporoaching negotiations as taught in this course.From preparation to performance and evaluation the course provides a scientific way of approaching negotiations.Maybe some content on exactly when negotiations start in a business environment especially in deal making ecosystems such as corporate sales,PPPs etc coyld be useful.

創建者 Manisha


Professor George Siedel teaches amazingly! The way the concepts have been explained gives you a crystal clear idea of the situations as well as makes you apply them to similar other situations. For a person from the health sciences background, this course was a smooth run without having to know any previous business negotiations skills. Looking forward to learning more!

創建者 Yvonne A


For an online course it is truly engaging and rewarding. The no pressure and flexible approach means that you can go back to the course anytime time and time again. George J Seidel is just great. Easy to follow and importantly easy to understand. Without a doubt my favorite section (and tool) must be BATNA ANALYSIS - Using Decision Trees.

Highly recommended

創建者 Budi S


A beautifully composed course. I believe Professor Siedel poured all his best researches & experiences in preparing this course. The mind games & examples in the lecture videos really helps to align students' understanding towards the goal of course materials. Finally, the negotiation exercise shows example of applying those negotiation principles in a real scenario.

創建者 tanya s


A very well designed course. It is really easily to follow. The Professor is great. The example used are very interesting, elaborate and helpful in understanding the concepts better. I did not expect to learn so much from this course. I highly recommend everyone to take it up. This will not only help you in the field of business but also in everyday decision making.

創建者 Muhammad s


I am Muhammad Saleem from saudia Arabia . As an engineer i learned a lot and all skills which i learened from this course will help me a lot in my future . Negociation is part of our daily life from home to office . thanks a lot for all support to people who dont have finacial support or time continue their study or knowledge improvement without on line option .

創建者 Deepak M


mr. george seidel sir is one of the best faculty that this EARTH had ever seen. thank you sir for making my concepts better on negotiations than before. anyone who is reading this review i would say that 100% it will help you in your career and 200% in your life.

george sir please take me with you into your university with you lol, i will try my best to get there

創建者 Sudhakar N


Though this course is designed for a certification in Negotiation, the way Mr. George designed this course makes us feel confident like a Master of Negotiations after completing the course. I truly loved going through his course materials and gained lot of knowledge about Negotiation. Thanks a lot Mr. George Siedel for delivering such a wonderful course online.

創建者 Liliia S


I really enjoyed the course. It was my first experience on Coursera and I am happy I could start my way here from Successful Negotiation! I like the stories & examples the professor gives. I see that he is a good teacher. Sometimes there were quiz tasks, which ask for information that wasn't in the course videos. so it was not really easy to pass the tests.

創建者 Dwight H


Excellent professor, well organized subject matter.

The videos were very pertinent and the role play for the real estate negotiations was especially valuable.

I will definately be in a stronger negotiating postion using the many tools provided in this course.

Very valuable life skills that will contribute to being more successful in many aspects of life.