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Understanding the Music Business: What is Music Worth?, Vanderbilt University

4.6
103 個評分
25 個審閱

課程信息

This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre. The music business is one of the most rapidly changing industries in the US today. It is also an industry filled with contradiction, and media headlines and anecdotal stories often add to the confusion. Here are just a few statements paraphrased from recent news stories: * The music business has collapsed * Demand for music is expanding at the greatest rate in history * Historic recording studios are closing at an alarming rate * More people are making recordings than ever before * Musicians usually lose money touring * Musicians usually make money touring * Major artist pulls songs off streaming services because they don’t pay fairly * Major artist makes a fortune from streaming services * People won’t buy records anymore * Vinyl record sales are soaring This course will attempt to make sense of these seemingly contradictory trends and data, outline the basic structure and mechanisms of today’s music industry, and encourage students to think critically and entrepreneurially about the future of music. Leaders from various areas of the music business will lend their perspectives through in-depth interviews, and footage from a recording session will give learners a behind the scenes look at how a song goes from the spark of an idea hummed into a cell phone to a finished recording. Participants will grapple with questions about art and commerce which are both timeless and crucially important today, and will emerge from this course with tools allowing them to make more informed decisions as creators, promoters, and consumers of music. Course launches February 19, 2016....
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24 個審閱

創建者 LeAttol (Robert Ellis Langford)

Aug 21, 2018

Best Music Course on Coursera Le

創建者 Alicia Carter

Apr 04, 2018

Although I was only an auditor, the information I learned from this course was invaluable. Professor Gunderman's passion and knowledge on the subject was astonishing and the modules more than thorough. Although I was a music-lover prior to the course and committed to purchasing music and related products, I hadn't realized that there were so many other ways I could support the overall community, or just how many people rely on that support to make a living. Now, having gone through the course materials, I am more determined than ever to support the music community, pay attention to industry developments, and engage others in crucial discussions about the worth of music and the obligations we have to artists.

創建者 Juan Esteban Gonzalez Nicholls

Jul 26, 2017

I really enjoyed the course

創建者 Idan Lieberman

Jun 09, 2017

The first two models are practically useless. I enjoy as much as the next guy hearing sound guys talk and see how music is made, but this is not what the course is about. The course should be about the music business, and the instructor spends way too little course time discussing the core issues. Generally, it feels like the instructor touches upon the relevant topics, but never really explores them. I strongly recommend taking Berklee's "Music Business Foundations" instead.

創建者 Xianghui (Isaac) Mao

Dec 13, 2016

it's great, all vivid content and clear explanations.

創建者 Emily Tipton

Nov 14, 2016

I absolutely loved this course. Honestly, I thought it could get a little boring, but I was totally wrong. She made it fun and SUPER interesting, and her interviews were great as well. Highly recommend this course, even if you're just a music consumer and don't necessarily want to get into the business! I kind of want to take it again...

創建者 Walerson Siqueira Costa

Oct 06, 2016

A course of great value, with very important informations. I wanna another course like this, approaching music marketing! Thank you

創建者 Victor Rubio

Aug 16, 2016

it's a basic course very focused on the mainstream music industry, it is very concise and worth reviewing, unfortunately you can not get feedback from the exams if you don't pay.

創建者 Deleted Account

Jul 27, 2016

Good intro course, but that's all it is - an intro course. Expect great interviews and lecture videos, but don't expect too in-depth of a course. My review is biased because I already took Music Business Foundations from Berklee on Coursera and the material w

創建者 Andre Gueziec

Jul 18, 2016

This class featured valuable interviews of industry professionals and provided an up-to-date and realistic view of many aspects of the popular music business in the USA today