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完成時間大約為40 小時
英語(English)
字幕:英語(English)

您將獲得的技能

GrammarMedia AnalysisEnglish LanguageMedia Literacy

學生職業成果

50%

完成這些課程後已開始新的職業生涯

42%

通過此課程獲得實實在在的工作福利

24%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為40 小時
英語(English)
字幕:英語(English)

提供方

宾夕法尼亚大学 徽標

宾夕法尼亚大学

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up99%(41,117 個評分)Info
1

1

完成時間為 8 小時

Unit 1: Introduction to Media Literacy

完成時間為 8 小時
12 個視頻 (總計 47 分鐘), 8 個閱讀材料, 11 個測驗
12 個視頻
Course Overview: Topics, Assessments, Games & Activities6分鐘
Media is Everywhere5分鐘
Listening: Interview with William Cowen...6分鐘
Language Focus: Previewing Texts4分鐘
Unlockable Achievement 19
What is Media Literacy?4分鐘
Part 1: How Can we Analyze Media Messages?4分鐘
Unlockable Achievement 29
Part 2: How Can we Analyze Media Messages?5分鐘
Language Focus: Skimming and Scanning5分鐘
Online Learning Opportunities to Extend Your Skills38
8 個閱讀材料
Overview of the Unit10分鐘
BASIC: Can you Separate Fact from Fiction?10分鐘
ADVANCED: Can you Separate Fact from Fiction?10分鐘
BASIC: Debate over Free Press in Ukraine Suffers from Old Stereotypes10分鐘
ADVANCED: Debate over Free Press in Ukraine Suffers from Old Stereotypes10分鐘
Game: Unit 1 Vocabulary Flashcards10分鐘
Supplemental Reading: More to it! Media Literacy10分鐘
Supplemental Reading: Make up your Own Mind. These Mobile News Apps Can Help.10分鐘
11 個練習
Check Your Understanding: William Cowen Interview30分鐘
Game 1: Preview the Text30分鐘
Unit 1 Assessment 1: Self-Assessment of Media Literacy Skills30分鐘
Check Your Understanding: "Can you Separate Fact from Fiction?"30分鐘
Check Your Understanding: "Debate over Free Press in Ukraine Suffers from Old Stereotypes"30分鐘
Game 2: Skimming and Scanning30分鐘
Game 3: Vocabulary Practice30分鐘
Check Your Understanding: "More to it! Media Literacy"30分鐘
Game: Review Previewing a Text30分鐘
Check Your Understanding: "Make up your Own Mind. These Mobile News Apps Can Help."30分鐘
Game: Review Skimming and Scanning30分鐘
2

2

完成時間為 9 小時

Unit 2: Types of Media: Traditional vs. Social

完成時間為 9 小時
11 個視頻 (總計 46 分鐘), 9 個閱讀材料, 13 個測驗
11 個視頻
What is Social Media?4分鐘
Unlockable Achievement 39
Language Focus - Comparative Adjectives5分鐘
Overcoming Bias: The Power of Social Media5分鐘
Using Social Media to Support Causes4分鐘
Language Focus - Reductions5分鐘
Part 1: The Reliability of Social Media (Editing/Doctoring Content)4分鐘
Unlockable Achievement 49
Part 2: The Reliability of Social Media (Credibility)4分鐘
The Language of New Media4分鐘
9 個閱讀材料
Overview of the Unit10分鐘
Study Finds Most Americans Get News from Social Media10分鐘
BASIC: 5 Ways Social Media Helps Syrian Refugees10分鐘
ADVANCED: 5 Ways Social Media Helps Syrian Refugees10分鐘
Real or Not? Snowboarder's Video in Question10分鐘
Game: Unit 2 Vocabulary Flashcards10分鐘
EU Piles Pressure on Social Media Over Fake News10分鐘
Supplemental Reading: The Town that Runs on Twitter10分鐘
Supplemental Reading: It's about How you Communicate your Message10分鐘
12 個練習
Game 1: Categorize each Media Example with Its Type (Traditional or Social)30分鐘
Check Your Understanding: "Study Finds Most Americans Get News from Social Media"30分鐘
Game 2: Replace the Adjective with a Comparative Form30分鐘
Check Your Understanding: "5 Ways Social Media Helps Syrian Refugees"30分鐘
Game 3: Choose the Correct Reduced Form30分鐘
Check Your Understanding: "Real or Not? Snowboarder's Video in Question"30分鐘
Game 4: Vocabulary Review: Fill in the Blank30分鐘
Checking Your Understanding: "EU Piles Pressure on Social Media Over Fake News"
Check Your Understanding: "The Town that Runs on Twitter"30分鐘
Game: Grammar Practice - Reductions30分鐘
Check Your Understanding: "It's about How you Communicate your Message"30分鐘
Game: Identify the Positive Aspects of Social Media from the Sentence Bank30分鐘
3

3

完成時間為 8 小時

Unit 3: Advertising

完成時間為 8 小時
14 個視頻 (總計 53 分鐘), 9 個閱讀材料, 12 個測驗
14 個視頻
Thinking Critically about Advertisements4分鐘
How do Advertisers Target Audiences?5分鐘
Listening: Interview with Nancy Bollinger6分鐘
Unlockable Achievement 59
Language Focus - Order of Adjectives5分鐘
Features of a Print Advertisement5分鐘
Features of Radio and Television Advertisements4分鐘
Language Focus - Intensifiers (Normal vs. Strong Adjectives)4分鐘
Using the Internet to Advertise4分鐘
Analyzing Advertisements4分鐘
Sample Analysis of an Advertisement3分鐘
Unlockable Achievement 69
Unlockable Achievement 76
9 個閱讀材料
Overview of the Unit10分鐘
AI Cameras Aim to Guess Shopper’s Age, Sex and Mood10分鐘
BASIC: Internet Ads Outpace Print for First Time10分鐘
ADVANCED: Internet Ads Outpace Print for First Time10分鐘
Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media10分鐘
Written Assessment Instructions & Model Answer10分鐘
Game: Unit 3 Vocabulary Flashcards10分鐘
Digital Ads, Social Media Hide Political Campaign Messaging10分鐘
New TV Advertisements Shock Viewers10分鐘
11 個練習
Check Your Understanding: Interview with Nancy Bollinger30分鐘
Check Your Understanding: "AI Cameras Aim to Guess Shopper’s Age, Sex and Mood"10分鐘
Game 1: Match the Target Audience with the Product30分鐘
Game 2: Put the Adjectives in the Correct Order30分鐘
Unit 3 Assessment 1: Advertising, thinking critically about ads, and targeting audiences30分鐘
Game 3: Choose the Correct Intensifier30分鐘
Check Your Understanding: "Internet Ads Outpace Print for First Time"30分鐘
Check Your Understanding: "Nielsen's, Sina Weibo Team Up for Closer Look at Chinese Social Media"
Check Your Understanding: "Digital Ads, Social Media Hide Political Campaign Messaging"
Bonus Game: Intensifier Use30分鐘
Check Your Understanding: "New TV Advertisements Shock Viewers"30分鐘
4

4

完成時間為 7 小時

Bias in the Media

完成時間為 7 小時
13 個視頻 (總計 44 分鐘), 8 個閱讀材料, 10 個測驗
13 個視頻
What is Media Bias?4分鐘
Unlockable Achievement 89
PART 1: Language Focus- Expressing Opinions using Modals (should, must, could, might)4分鐘
PART 2: Language Focus- Expressing Opinions using Modals (should, must, could, might)3分鐘
Bias by Omission5分鐘
Unlockable Achievement 99
Bias by Placement5分鐘
Language Focus - Connotation vs. Denotation4分鐘
Bias by Spin4分鐘
Overcoming Bias4分鐘
Overview for Unit 4 Assessment 2 & Sample Bias Analysis2分鐘
Unlockable Achievement 106
8 個閱讀材料
Overview of the Unit10分鐘
BASIC: For the Press, Elections are a Test of Accountability10分鐘
ADVANCED: For the Press, Elections are a Test of Accountability10分鐘
Are Facebook’s Trending Topics Unfair?10分鐘
Instructions for Peer-reviewed Unit 4 Written Assessment 210分鐘
Game: Unit 4 Vocabulary Flashcards10分鐘
Supplemental Reading: Are Biased Sources Replacing Standard News Networks in America?10分鐘
Facebook Checks Its Bias10分鐘
9 個練習
Check Your Understanding: "For the Press, Elections are a Test of Accountability"30分鐘
Game 1: Choose the Correct Modal30分鐘
Check Your Understanding: "Are Facebook’s Trending Topics Unfair?"30分鐘
Game 2: Denotations and Connotations30分鐘
Game 3: Identifying Negative Connotations30分鐘
Check Your Understanding: "Are Biased Sources Replacing News Networks?"30分鐘
Game: Bias by Omission, Placement, or Spin?30分鐘
Game: Positive/Neutral and Negative Connotations30分鐘
Check Your Understanding: "Facebook Checks Its Bias"

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