The Role of Media is designed to provide learners with a comprehensive understanding of the news, journalism and how to effectively deal with the press.
The Role of the Media
The Role of the Media
This course is part of Communicating with Presence Specialization
Taught in English
Instructors: Greg Burke
Included with 
Course
Gain insight into a topic and learn the fundamentals
Beginner level
Recommended experience
8 hours (approximately)
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 quizzes, 2 assignments
Course
Gain insight into a topic and learn the fundamentals
Beginner level
Recommended experience
8 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Communicating with Presence Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 3 modules in this course
Upon completion of this module, learners will be able to interpret different scenarios and determine the most appropriate communication strategy and approach for a specific situation.
What's included
7 videos1 reading1 quiz1 assignment
Upon completion of this module, learners will have acquired the necessary skills for recognising the different aspects of media including its definitions and role in society and how to use the tips and techniques to make a story newsworthy
What's included
6 videos1 quiz
Upon completion of this module, participants will have acquired the necessary skills for public speaking as well as how to maintain attention and control in a press conference or media interview.
What's included
7 videos1 quiz1 assignment
Offered by
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IESE Business School
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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