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學生對 IE商学院 提供的 The Marketing Plan 的評價和反饋

4.6
318 個評分
56 條評論

課程概述

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example. Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions. This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product....

熱門審閱

DO
2017年6月7日

Easy to navigate. Refined and professional instructor. Make it easy to relate and learn by quoting relevant examples throughout. All in all it was a great learning experience.

DV
2016年9月4日

Amazing course..simple,lucid language for our understanding. It helped me a lot. Thank you so much for introducing this entire marketing strategy series of courses.

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1 - The Marketing Plan 的 25 個評論(共 56 個)

創建者 David A

2019年2月9日

The information is so simple but very importaint.

創建者 Andrea A

2019年11月28日

Assignments should be review by teachers, in my opinion.

Also, last assignment was inconsistent with what said in the course.

創建者 DIPTI V

2016年9月5日

Amazing course..simple,lucid language for our understanding. It helped me a lot. Thank you so much for introducing this entire marketing strategy series of courses.

創建者 Ashish S

2018年1月31日

Just completes the definition purpose .. need to bring more meat to elaborate on definitions and real life examples with diversified . The notes were good but not that insightful for me

創建者 Muskaan K

2016年9月16日

The lecturers have poor vocabulary and pronunciation and the videos are very repetitive. They r repeating the same thing in all the videos.

創建者 Ahmed K

2018年2月23日

Just a theoritical course that give nothing practical about marketing. Reading marketing principles book is much better

創建者 Guzal M

2018年6月24日

This is the best part out of 4 in the "Marketing Strategy" specialisation. It is a recap of all the previous topics that have been presented before and it's done in a very balanced thorough manner which allowed me to properly digest all the information and also to understand how to perform the assignments. Very good course!

創建者 Shubham S

2018年4月3日

I really enjoyed that,course and there has been a lot to learn from this course. I truly than the instructor who has made this course so beautifully. This is the best course that I have done in the Marketing Specialisation.

Thank you IE Business School

and

Thank you Coursera

創建者 Surya N

2020年1月24日

All the basics are covered with excellent explanation, Peer Graded assignments will help us to stimulate our mind. By the end, you will be understanding how to design a Marketing Plan and what aspects we should put for a good marketing plan

創建者 Humberto N R C

2020年3月3日

Excelente curso impartido por IE Business School. El profesor, inigualable, conocedor del contenido impartido y un excelente profesional. Gracias mil por permitirme dicha capacitacion.

創建者 Divyanshu O

2017年6月8日

Easy to navigate. Refined and professional instructor. Make it easy to relate and learn by quoting relevant examples throughout. All in all it was a great learning experience.

創建者 Khaled A S

2017年6月19日

The content and the instructor and the course is very clear and mind mapped very well, I was able to do my Company Marketing Plan for 2017 using this knowledge

創建者 Ryan M

2017年2月23日

Really involved and detailed. Actual strategies discussed and not just theories. Quite a few videos and external resources. I learned so much from this course.

創建者 Sai K K

2017年11月6日

Great Course. It also summarizes the three courses that was taught previously. I'm in love with marketing and Coursera.

創建者 Reham M K

2019年12月27日

Really I just wanted to let you know that the course is very very high quality and the instructor is more than perfect

創建者 Ana R P

2018年9月17日

The course is very interesting and informative. Thank you so much for instructing Ana Pelayo.

創建者 Vitaliy C

2018年3月16日

Great and simple! Very useful for Junior brand manager. Thanks

創建者 Denisa F

2018年11月5日

The best course from the Marketing Strategy Specialization.

創建者 Naing L A M

2018年12月6日

Very useful topic and help me up to reach next level.

創建者 Eslam k

2020年3月28日

really amazing course and instractor

創建者 Esad T

2020年1月1日

it was really nice experience

創建者 武利鑫

2016年10月6日

忙着准备考研,完成的不是很好,不过我会继续努力完成的

創建者 Samir F s

2019年12月10日

Very interesting course

創建者 Leopoldo N

2017年7月2日

Very well done course.

創建者 Sami S N

2018年12月4日

the accent of the teacher is not clear!!!