The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.
I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices
創建者 Óscar B P•
Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity. It offers the basics of planning, analysis and context for the digital industry.
創建者 Dimitra K•
Great content, the only downside is that it is monotonous,making hard to stay focused for a long time. It would be more fun with some animations or highligts.The peer graded assesment was the best way to practice what you learned!
創建者 Jeewon S•
It was just the right amount of reading materials that needed to be covered throughout the course. The professor's explanation about concepts were really organized and helpful to grasp an overall idea about digital marketing.
創建者 Arjun S•
Videos have been animated much better to make it more engaging. The professor could make his delivery more natural and engaging to build a good connection with the viewer. Currently, he seems very detached from the content.
創建者 Oscar C•
Slides - I would probably suggest more graphical material instead of only text. Also I would suggest updating some of the require reading to more up to date material.
Overall anyhow a good course with clear explanations.
創建者 Saahil S•
This course is very helpful to understand the importance of Digital Marketing. One should definitely do this course. I would recommend removing the guest lecture, and the instructor should add some tools description.
創建者 Apurv A•
This course gives a great background to the foundation of Digital Media and Marketing function. The partner videos are good but at times are salesy. That is the only drawback of this otherwise great course.
創建者 VO Q M•
the cousre is wonderful and practical. However, would be more practical as soon as you provide a list of tool that are popular for marketer in digital planning either in a template form or in a case study.
創建者 Evita D•
Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.
創建者 PRIYANKA M•
A course that gives good insights into the world of Digital Promotions. The assignments, especially, if one does his/her research well and takes them seriously, can learn a lot of new things!
創建者 Alissa J A•
i was so happy to take this course where it has added a lot of new information to my digital marketing knowledge. All was clear with good examples! thank you for this course and its content.
創建者 Juan S D•
I liked too much the way Rhiannon explained thw best practices to manage and create our measurement and marketing plans, and how to develop them in every digital asset we have available now.
創建者 Karan S•
It was very informative and simple to understand. The examples used, the interviews conducted and the additional material shared added the holistic view of the digital world.
創建者 Paulina H H•
It was a really good course. It covered a lot of interesting facts about Social Media and other Media Channels. I found it very useful and well explained.
創建者 Donny S•
This course is informative, but some material is beginning to be out of date. I suggest refreshing it to match today's marketing landscape and challenges.
創建者 nishi a•
At times a little difficult to track with lecture materials as most of the learnings were not channeled in the quizzes. Overall though, lots learned!
創建者 Anders R K•
Overall very good. Perhaps a bit more in-depth at some of the subject but I off course understand that it was meant as more of a overview. Good book.
創建者 Bryan A C S•
it needs updates and more real life examples.
it needs a real life case, like the explanation of a full marketing campaign from start to finish
I advise replacing some old readings with new ones. Digital is in continuous evolution and to propose articles from 2016 or 2017 is not fair.
創建者 Mario Z•
everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task -
創建者 Tony T•
Content was good, but the presentation was very robotic and read from slides. I liked the text, great resource for future projects.
創建者 Cristóbal O E•
Excellent course! Gives an brilliant overview of digital and traditional marketing channels in a increasingly digitalised world
創建者 Mirela P•
For the quizzes you really have to read the additional materials presented in the beginning of the lectures. Good coursework.
創建者 LingSum C•
Nice course for digital marketing beginners! Very detailed explanation with case studies backing up. Good course!
創建者 Aviral k•
The course is very well structured and nicely taught . if u have interest in digital media then go for it .