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學生對 伊利诺伊大学香槟分校 提供的 Developing a Marketing Mix for Growth 的評價和反饋

4.8
624 個評分
117 條評論

課程概述

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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JN

2018年2月25日

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED

2021年2月20日

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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26 - Developing a Marketing Mix for Growth 的 50 個評論(共 117 個)

創建者 Gurinder P S

2020年9月27日

Prof. Noel is just an amazing teacher and person. I have enjoyed learning from him thoroughly, this course was part of my graduate curriculum and insights gained from the course and Prof. Noel's experiences will stay with me for life. Truly a very engaging course and so far one of the best classes I have ever taken in life.

創建者 Nate A

2019年10月10日

This was a great experience. Professor Noel is a special person that is made for the MOOC format, as he is able to engage an enormous class and make the experience feel intimate. The learning content is great and experience is better than I expected.

創建者 Ahmad H

2022年1月2日

I​ have liked and learned from the course. The instructor is mentioning a lot of real examples and is linking what is being mentioned in the course to the actual market in a way that is easy to understand.

創建者 Edon D

2021年2月21日

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

創建者 Dhinesh A D

2021年7月11日

Great course on Marketing management. The strategy to launch a product using marketing mix as a tool, is really helpful. Case studies and examples were useful.

創建者 Amey T

2021年8月28日

I really appreciate and thank Mr. Hayden Noel for this course. Great knowledge which is really helpful for the marketing career.

創建者 Ahmed N

2022年5月23日

Very useful content, the examples used by the instructor were very good and I could easily relate to it.

創建者 Somalia P

2020年12月3日

Heavy Intensive Course but Professors does a great job at taking you through the journey!

創建者 Prof M J

2022年5月18日

It was a great learning experience. Instructor was very clear in explaining the concepts

創建者 Jonathan F G

2021年4月30日

Awesome course. I love Prof. Hayden Noel energy and teaching. I learned a lot from him.

創建者 Amy K

2020年3月10日

I learned so much my brain is bursting with Marketing knowledge! Thank you!

創建者 Jaimie W

2020年3月6日

Professor Noel explains a good level of detail in a very understandable way.

創建者 Muhammad U

2020年1月7日

OVERALL GREAT. THANKS TO SIR HAYDEN NOEL AND UNIVERSITY OF ILLINOIS.

創建者 Swati

2021年1月29日

Great learning and lectures. I liked the way Professor explained

創建者 Comine V

2021年3月19日

Great condensed course to cover the important marketing topics.

創建者 CILSON C

2020年6月29日

The session was descriptive with examples and very informative

創建者 Sameer V

2021年8月11日

Excellent course and the professor is fantastic at his job.

創建者 THIRUMOORTHI R R

2019年12月30日

It gives good knowledge about basics of customer behavior .

創建者 Pierre B

2017年3月12日

Great Class. I learned a lot of about marketing management.

創建者 John Z Q Y

2021年4月10日

This course was easy to follow and used relevant examples.

創建者 Anish S

2019年10月9日

Excellent learning. Prof. Hayden Noel is just fantastic.

創建者 SUNIL C

2022年4月25日

Excellent Course for learning Marketing Mix for Growth.

創建者 PRIYA O

2021年11月25日

Professor Hayden noel is the best teacher in Coursera

創建者 KOTHA V V

2020年6月13日

It was nice teaching which helped learning the course

創建者 Joe F

2019年9月23日

Very interesting course with relevant course material