this course gave me basic knowledge from marketing and showed them on digital world. I like example and practice task that were in this course.

Great course, I liked the way each lecture is presented (general overview of each concept; academic insights; practical recommendations) and having a deep and thorough look at how "digital" is impacting "marketing" is so important that is usually overlooked. People just move to specific metrics and practices, but such a revolutionizing way of dealing with marketing deserves this broad and deep look so one can fully comprehend what is going on.

Despite I couldn't complete all the course assesments because I can't afford that now, I really enjoyed all the lessons and I'm very happy with my increase knowledge about 4P's of marketing with a new perspective. This was very usefull to pay attention at new paths to make business trough the collaborative digital community.

Congratullations for the excelent work!

I loved the class. especially the real world example.

Excellent course in terms of knowledge and forming a base for digital marketing.

Conteúdo extremamente importante para os profissionais de marketing.

Didática excelente !!!

This is a very insightful and engaging course ,unlike other courses one may find on Digital marketing which focus on social media,this focuses on the power of digital route and not just medium.

Found the Professor Aric Rindfleisch very very dedicated and structured in the classes conducted.

I am extremely thankful to have attended this class.

Thanks !

Shivani

I learnt many new and interesting things in this Course. Thank You Coursera and thank you Professor Aric and team.

EXCELLENT

so interesting helping me to improve my basis

Excellent course. The exercises are practical and illustrates very well the concepts being taught. I would recommend this course to anyone who wants to stay relevant in their marketing jobs.

This first course i was pretty awesome, very insightful yet entertaining at the same time.

This course is great for all persons interested in a career in Marketing as it provides a deep insight of the new Paradigm in marketing.

I am glad I decided to go ahead with this course. I believe the concepts taught here will really come in handy. The ease and pace of the learning is just amazing. Great job by the team putting this together!

Great course with some good eye opening real world example and case study.

Excellent intorduction to Digital Marketing. All the elements studied were more than interesting and essential. Looking forward for the other courses!

Excellent option for those with no preview experience on marketing. Really enjoyed the content and found it very useful for my professional life

Great course, excellent lecturing

A course that brings a lot of up-to-date knowledge with a practical, interactive and entertaining methodology. It motivates you as a professional to look at the 4Ps of the marketing mix from a world digital perspective, analyzing case studies that use digital tools and technology to find new solutions for businesses in a new era where consumers take more active roles in pricing, promotion, placing and even co-creation of products.

Ótimo curso. Congratulations Coursera.

very informative

This course is a must do if you want to have your basics right for Marketing in Digital World. The content and assessment are structured and informative.

The course was great and provided exposure to a lot of new ideas & concepts and application in the real world.

More importantly, it was the best structured course I have ever had a chance to undergo on Coursera, the material has been extremely well thought out.

It really great!

excellent start to a specialization.