VB
Apr 16, 2018
Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.
OA
Feb 29, 2016
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
By t a
•Nov 4, 2015
Too vague
By Smirnov I
•Apr 18, 2022
The information is presented unevenly, in torn chunks, and often without examples. The instructor simply reads out information from slides without a prepared speech, which confuses the learner. The information on the slides is mostly outdated. Recommended books to read (especially the instructor's own books) are behind the paywall. Quizzes often contain questions that are not addressed in the presentations themselves or in the accompanying books. Moreover, the questions themselves are often confusing, as if the questions, videos, and readings were composed by three different people. Perhaps the course instructor is an excellent independent speaker and a great analyst. But he is a terrible instructor. The maximum rating for the course is 3 stars. I give it a 1 for my personal experience. I did not take Honors Assignment, so I can't vouch for that part of the course, but most likely there are "think and write" questions. Thanks, not interested. If you want a certificate and you already have experience in marketing, you won't learn anything new here. Run through the quizzes and move on. Don't waste your time on this one.
By Vivian N
•Oct 22, 2021
I will NOT recommended this course to any one! Well, thats all theory indeed. Actually my personal opinion is that the first 2 week lessons could be compressed into 3-5 days of learning, to do their justice. They are about history of analytics that could be read and known but not necessary to be learnt so thoroughly. For the last 2 weeks lesson, I quite enjoyed the slides and illustrations. However its so disappointing not to see new emerging channels such as Tiktok mentioned in such a digital marketing course. I hope the course could be more up to date every now and then, because digital marketing landscape evolve quite quickly these days. Marketers miss out on these new updates would lack an advantage. Thank you!
By Shantanu T
•Aug 31, 2022
I chose to do this specialization after reading the names and descriptions of this and the subsequent course (DM Analytics in Practise). I am halfway through the latter and I must say that I am thoroughly disappointed. My hope was that I would learn the actual practical implementation of things and gain deeper insights into the services that I am trying to provide. I can't see how these courses have improved my ability to get a job or provide DM good services to clients. If someone can show it to me, I will be thankful.
By Vanni F
•Apr 8, 2022
I found the course very superficial, with very little to take away.
Also questionable that the professor recommends reading (buying on amazon) the book he wrote.
On the positive side: the course is rather quick to complete
By Aman P
•Aug 3, 2020
I have completed this course but yet certificate is not being provided I am struggling for certificate
By somya d
•Aug 9, 2019
less videos more required reading. not fun.
By BIRATUNGANYE I
•Jun 22, 2020
was been an key to my knoledge.
By Lê B T
•Oct 5, 2022
Boring !!! waste of time
By Roberto F C
•Jan 16, 2021
Es una perdida de tiempo