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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,298 個評分
1,040 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


726 - Digital Marketing Analytics in Theory 的 750 個評論(共 1,025 個)

創建者 Salma R


A very well covered course. However, it would have been great if examples and best practices were included depicting the use of various digital techniques in a bit more detail. Regards.

創建者 Mai Q


Some of the case study is a bit long time back, still helpful but maybe it will be more effective to read recent theories and articles and researches. Thank you for this great platform.

創建者 Hesham S


Very valuable knowledge about digital marketing analytics and web analytics taught during this course, however some of the supplemental reading materials requires premium subscription

創建者 Bernhard S


Good introduction into the material. It's great how rating other students' writeups helps you penetrate the material yourself, especially since there are no right or wrong answers.

創建者 Sameeya R


Great information in this course. Excited to learn these tools in practice. Some of the links and materials given are a little outdated or unavailable which needs to be rectified.

創建者 Heather P


If you have slightly dabbled in the digital marketing space, you have probably come across what you will learn in this class. But overall, it was a very good beginner course.

創建者 Alexander T


Overall, good course. I liked the first part of the series more though. It would be greate if there were more lectures in this course. It feels somewhat short at the moment.

創建者 Rohit J


The course lays an excellent foundation if you are just starting your journey in analytics. I feel it could have included some case studies to explain few of the concepts.

創建者 Danielle L


Great Course! Great Knowledgeable Professor. Amazing way the course material was presented. So glad I decided to enroll. I learned so much.I highly recommend this course.

創建者 Elsa V


I enjoyed this course. I liked the professor's teaching style that provided a summary at the end of every video, but to me, the course content is not very rich.

創建者 Sumair N B


The course provides adequate understanding of ZMOT and consumer's thought process in making purchase decisions through CDJ. Thanks to Professor Kevin Hartman

創建者 Anthony​


Good course. Some of the material is outdated, but that's how fast advertising and marketing changes. Recommended to take if you're curious about analytics.

創建者 Muhammad W


Happy to have completed this certification which builds on the theory and foundations of #marketing #analytics and focuses on the use of data in marketing.

創建者 Alison Z


good course to basic concepts and methodology in digital marketing area. could be better if lecture can introduce some samples to illustrate the approaches

創建者 Daniel A


The course is interesting, but many of the sources of information are more than 3 or 4 years old, which is quite a lot when it comes to digital marketing.

創建者 Steffen M


A good introduction, but a bit superficial. I would have expected a few examples for specific analysis results. Maybe this will come in the other course.

創建者 Md A R S


As a digital marketer, I always ignored the Digital Analytics part but now I think it's a nice thing.

I really enjoyed the lessons.

Thanks, Kevin Hartman

創建者 Sergei S


Great course. Sometime too easy, sometime a little bit boring. Actuality of recommended reading (Web Analytics Demystified, 2004) is under question IMO.

創建者 Romany G


this course opens the gates before me in analytics in digital world. it gave me the interest to measure and collect data to tell a story.

so recommended



The course could have been more better , more interactive with more case studies revolving around all topics . All together it was a nice course

創建者 Parth J


This course gives a good perspective of current digital tools businesses have at hand, how consumer habits have transformed into digital behavio

創建者 Jonathan F G


Great course. I think that putting case studies (companies utilizing such marketing aspects) for each topic would enhance learning experience.

創建者 Ritu P


I really enjoyed this course and have learnt a lot of new things that will help me in the future. I look forward to doing more courses.

創建者 Givi M


This course was surprisingly interesting and full of good literature. Needs a bit of an update, but other than that, was very helpful.

創建者 homam s


Great course , A lot of knowledge can be learned out of it specially when it comes to digital marketing technical tools of analytics