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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,303 個評分
1,042 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA
2016年2月29日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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376 - Digital Marketing Analytics in Theory 的 400 個評論(共 1,025 個)

創建者 Wim J K

2017年10月31日

Excellent introduction course for marketing analytics.

創建者 YASSER P

2016年9月21日

Great learning experience. This course is so upto date

創建者 NATALIA

2015年10月1日

Relevant , not oveloaded with details, easy to follow.

創建者 Baduruliyage K A

2020年10月30日

I had great knowledge and experience with this course

創建者 Janice C

2020年4月6日

Very informative course. I learnt so much, thank you!

創建者 GERARD M

2019年12月12日

A great frame work and focused on the critical stuff.

創建者 Hassan S

2017年12月29日

This course was so practical and useful in real life.

創建者 Amr A

2016年11月23日

Very good course, professor Hartman was really great!

創建者 Sarah M

2017年10月23日

Loved it! The material was interesting and engaging.

創建者 Pramuk E

2017年10月8日

Very Good course to specialize in Digital Marketing.

創建者 Mohammad F A

2018年6月4日

I learned a lot, thank you for this awesome course

創建者 Akhil V

2018年3月5日

Great Course for beginners in Marketing Analytics!

創建者 Daniel Á T v

2016年2月8日

Well oriented, organized and useful. Thanks a lot!

創建者 Rumanti D P

2020年11月14日

Very satisfied with the content and the delivery.

創建者 Rodolfo A R H

2020年5月12日

Excelent course, thanks for this great oportunity

創建者 Ankur B

2018年1月8日

Very nice if you want to get clarity of concepts!

創建者 Shivanand R K

2016年6月21日

Great and Excellent thoughts and course material.

創建者 Iryna

2016年5月12日

I found this course very informative and helpful.

創建者 Eugene T

2016年2月14日

Excellent crafted content for Marketing Analytics

創建者 Scott W

2018年1月28日

Learned a ton of stuff to help me at my new job.

創建者 Maria L A P

2017年1月22日

great content, easy format, really interesting!!

創建者 Luka D

2016年4月1日

Great Course seems very interesting and engaging

創建者 Patricia G

2020年8月5日

It was a fantastic introduction to analytics!!!

創建者 William S

2020年6月1日

I learned a lot, which is the point. So thanks.

創建者 Jessica B

2020年5月25日

Great and very detailed information. Thank you