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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,226 個評分
1,017 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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326 - Digital Marketing Analytics in Theory 的 350 個評論(共 1,000 個)

創建者 Elie N

2021年1月19日

Very Helpful lessons and instructor was interesting to follow!

創建者 Shefali S

2020年3月30日

This course is good for beginners. The study material is great

創建者 Paul M

2020年6月5日

Good course from an exerpienced - "real world" point of view.

創建者 Bhagat V P

2017年7月14日

Excellent Professor, Excellent Course, Excellent Course Work.

創建者 Konark P

2020年4月24日

Course is nicely structured with a lot of relevant readings.

創建者 Franklin a

2020年3月25日

Very useful and interesting course with detailed explanation

創建者 Justin J I

2020年3月23日

Excellent introduction into the basics of digital analytics!

創建者 Joe F

2018年6月19日

This is a very interesting class. I'm learning a great deal.

創建者 Dave W

2018年3月8日

Very complex but informative.. not for the faint of heart...

創建者 Anthony A D

2017年12月17日

Very beneficial course! Really enjoyed it and learned a lot.

創建者 Gaston V

2017年8月22日

Super efficient no nonsense great content. Very applicable.

創建者 Raguraman S

2017年1月6日

A brief introduction on various phases of Marketing analyst.

創建者 Jillian G

2020年10月15日

I found the materials and supplemental readings invaluable.

創建者 Bharathy K

2020年8月15日

its a wonderful course for budding analyst< easy to learn .

創建者 Yuvika G

2019年8月13日

Trainers are too good. Examples discussed were interesting.

創建者 Thomas T

2019年7月24日

Very organized course materials and interesting assignments

創建者 pamela v

2017年10月26日

Very good, a little technical but useful to know, loved it!

創建者 Aniruddha B

2016年8月14日

Excellent Course.Each week involved something new to learn.

創建者 Inga S

2020年6月15日

I am wondering, if there is a certificate for this course?

創建者 Osama K A

2019年4月6日

It's really a useful amazing course with a lot of benefits

創建者 Marina

2015年10月5日

Great course. Very clear and easy to understand professor.

創建者 Tabitha E S

2020年9月22日

Good but rather difficult to understand certain concepts.

創建者 SANDEEP R M

2019年11月17日

Great foundation in analytics from a great course leader.

創建者 Fulvio C J

2018年1月2日

Great overview of marketing analytics for the digital wor

創建者 KALYANI R

2020年6月9日

gave a good introduction to this totally new area for me