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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,152 個評分
996 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA
2016年2月29日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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251 - Digital Marketing Analytics in Theory 的 275 個評論(共 980 個)

創建者 Vibol M

2017年12月17日

It very useful to make me more understand out the new concept and theory for data analysis.

創建者 Claudio L

2017年8月1日

Excellent course and Kevin great professor, very useful for emerging companies in Latam.

創建者 Jamie M

2017年5月2日

This class is informative and engaging, without being too "in the weeds." Highly recommend!

創建者 Predrag T

2020年8月9日

Excellent frameworks for data analysis and how to recognize good or bad data for analysts.

創建者 Piyush R B

2020年7月8日

Perfectly designed course from everyone's point of view either it is a beginner or expert.

創建者 Obi-Nwaigwe K K

2020年5月18日

This was my first ever online course and I'd have to say I totally enjoyed the experience.

創建者 Angelica L L

2020年4月26日

Thank you for the shared knowledge and I have enjoyed this course! Keep up the great work!

創建者 Chloe c

2020年2月26日

very helpful fundamental concepts even for current marketer's daily task! really enjoy it.

創建者 Gagan K

2020年7月3日

Very Good Professor. Excellent delivery. Good reading notes provided with great examples.

創建者 Teresa B

2017年10月12日

Fantastic course, I love the free schedule and how digestable the bits of information are

創建者 Kristen S

2016年3月13日

Really informative and ideal for marketing professionals. A great opportunity to learn!!

創建者 Ali h

2020年7月5日

Thank u Mr kaufman it's a great course it really set a base for me as Marketing anlayst

創建者 Golam M M A

2020年6月10日

Great course. Looking forward to the practical part of the theories in the next course.

創建者 ANLIN B D

2020年6月4日

I was able to learn how to collect data from different sources and how to analyze them.

創建者 Gustavo D L

2020年4月9日

great course. Data analytics is one of the most crucial aspects of marketing in general

創建者 AMAN S C

2020年5月12日

excellent faculty and thanks to couresra for providing seamless experience of learning

創建者 Adnan H

2017年6月24日

professor is excellent, present material in an easy to understand and engaging manner

創建者 Sonali S

2020年11月13日

It is a very very useful course and gives you insight into the real marketing world.

創建者 NEELKANTH M

2020年6月19日

Its and Amazing Course , i recommend everyone in a digital field to take this course

創建者 Podshivalova I

2020年6月15日

Very structured information, a lot of interesting cases and very useful information.

創建者 Joshua Y

2016年9月24日

Kevin knows his stuff and shares valuable insight. Overall, it was well-informative.

創建者 SATHYANARAYANAN S

2016年11月28日

The course provided latest conceptual understanding of Digital Marketing Analytics.

創建者 Valeriia S

2019年12月31日

I found it very informative and good for some who starts from 0 level on marketing

創建者 Olga N

2017年1月22日

I learned a lot during this course. I loved the way it is organized and presented.

創建者 Mohan S

2015年10月9日

Very nice course if we need to have some basic understanding of digital marketing.