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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,292 個評分
1,035 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

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VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS
2020年1月22日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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251 - Digital Marketing Analytics in Theory 的 275 個評論(共 1,025 個)

創建者 Leandro A d S

2019年8月7日

It is a great course I really recommend for everyone interested in the field of Marketing Digital!

創建者 Reber E J

2018年1月26日

Great overview of frameworks, metrics and tools. Looking forward to use the knowledge in practice.

創建者 RISHABH V

2020年6月8日

Awesome Course !! Love the Way Instructor explained and introduce to us about Marketing Analysis.

創建者 Gopakumar V S

2017年10月22日

It is the best online course. I'm very interested to learn new things, coursera made it possible.

創建者 Jamila A

2021年2月1日

I will definitely go back and have another course from this professor or University of Illinois!

創建者 Suku M

2018年5月30日

Excellent introduction to the world of Marketing Analytics. Good videos, readings and resources.

創建者 Alfredo A

2019年4月19日

Excellent, very good instructor and very clear concepts on Marketing Analytics showed in course

創建者 VAISHNAVI U

2020年7月1日

I really enjoyed doing this course. most of my peers were very good and the prof. teaches well

創建者 Mai L

2017年11月30日

I have got a systematic knowledge base of web analytics from this course. Thank you very much!

創建者 vijay b

2017年4月24日

I liked the class learned a ton of things and they had us read some very interesting articles.

創建者 Saubhagya C

2020年4月4日

I am learning a lot about marketing analytics. An excellent course. I am enjoying it so much.

創建者 Mark P

2016年10月10日

Great intro into Market Analytics, though more basic if you have experience in this industry.

創建者 Roberto B

2015年9月18日

Interesting content and very well designed course. Instructor is good at explaining concepts.

創建者 kirlos g

2020年9月11日

great course

it gave me more than a certificate really it gave me big information about data

創建者 粟汉国

2016年11月8日

For a rookie,it's will be better if there are some demo videos of the specific analysis web.

創建者 Aarooshi K

2018年4月8日

Great course- gives a basic understanding of the major concepts, the readings are good too.

創建者 Vibol M

2017年12月17日

It very useful to make me more understand out the new concept and theory for data analysis.

創建者 Claudio L

2017年8月1日

Excellent course and Kevin great professor, very useful for emerging companies in Latam.

創建者 Jamie M

2017年5月2日

This class is informative and engaging, without being too "in the weeds." Highly recommend!

創建者 Predrag T

2020年8月9日

Excellent frameworks for data analysis and how to recognize good or bad data for analysts.

創建者 Piyush R B

2020年7月8日

Perfectly designed course from everyone's point of view either it is a beginner or expert.

創建者 Obi-Nwaigwe K K

2020年5月18日

This was my first ever online course and I'd have to say I totally enjoyed the experience.

創建者 Angelica L L

2020年4月26日

Thank you for the shared knowledge and I have enjoyed this course! Keep up the great work!

創建者 Chloe c

2020年2月26日

very helpful fundamental concepts even for current marketer's daily task! really enjoy it.

創建者 Gagan K

2020年7月3日

Very Good Professor. Excellent delivery. Good reading notes provided with great examples.