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學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
472 個評分
87 個審閱

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

熱門審閱

A

Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

MW

Aug 29, 2019

Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.

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51 - Marketing in an Analog World 的 75 個評論(共 83 個)

創建者 Murtuza Z H K

Jul 31, 2018

Great course

創建者 Bénédicte M

Jun 20, 2019

I loved this course and found it really interesting. It is rather rare now to see people aknowledging that not everything has to be digital and that analog also has benefits.

創建者 Vincent O K S

Aug 05, 2019

Good course. Learn a lot

創建者 Noor S

Aug 17, 2019

Thank you Aric! was a great course and I learned so much!!

創建者 Janice G

Aug 19, 2019

G

創建者 Mark G W

Aug 29, 2019

Thoroughly enjoyed this course. I found the insights therein to be thought-provoking and most importantly, current. This course focuses on real-world situations. Thank you.

創建者 Rajat P

Sep 05, 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

創建者 Andile N

Oct 19, 2019

Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!

創建者 Alexandre R

Oct 08, 2019

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

創建者 Wendy J

Oct 23, 2019

Amazing Course! Great knowledge!

創建者 Ahmar S

Nov 06, 2019

Very well taught and the Professor is very passionate about this subject.

創建者 alfonso b

Nov 04, 2019

Excellent course, Prof. Rindfleisch has done an excellent creation as there is little material and discussion around how Digital and Analog are coexisting. He has created an analytical frame to this subject and allows the student to reflect on how things are advancing, blending both worlds, giving as a final product a conclusion. There will be analog things that won't be surpassed by the digital and instead will only be benefitted from it, keeping its essence or transforming it.

創建者 Tasha F

Nov 04, 2019

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

創建者 Dejan C

Nov 03, 2019

Excellent course!

創建者 LUCAS R D S

Nov 04, 2019

Curso sensacional, nos faz ter uma visão muito ampla do quanto o analógico ainda tem espaço mesmo com a evolução do digital, em marketing estarmos cientes disso e acompanhando todas as mudanças é algo essencial, recomendo muito.

創建者 Yves V Z

Nov 07, 2019

I learned a lot especially I did not what expect when I started.

創建者 April W

Nov 08, 2019

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

創建者 Jennifer H

Nov 07, 2019

Excellent Course learned a lot

創建者 Jonathan E U V

Nov 29, 2019

Excellent.

創建者 Carlos M

Nov 10, 2019

the professor is great!

創建者 RORY C

Oct 22, 2019

Loving this class.

創建者 ROBERT C M

Dec 03, 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

創建者 Reynaldo C A

Nov 12, 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

創建者 Sai S S

Nov 27, 2019

Best course of the specialization. Should be made the first of the series.

創建者 Veronica L

Dec 10, 2019

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.