Chevron Left
返回到 Marketing in an Analog World

學生對 伊利诺伊大学香槟分校 提供的 Marketing in an Analog World 的評價和反饋

4.7
905 個評分
231 條評論

課程概述

Our new Digital World is dramatically changing the way in products are created, promoted, distributed, and consumed. Although these changes have been revolutionary, we still live in an Analog (or physical) World. For example, even today, over 90% of all sales are still conducted in Analog stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital Worlds on a daily basis. Although the Digital Revolution has received considerable attention in recent years, the impact of this revolution upon the Analog World has been largely ignored. This course examines this issue by asking, "How has the Digital Revolution impacted Marketing in an Analog World? This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure....

熱門審閱

AS
2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK
2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

篩選依據:

51 - Marketing in an Analog World 的 75 個評論(共 226 個)

創建者 Siyoung L

2020年9月3日

Thank you! I really enjoyed your style of teaching and the fact you made everything fun. I learned a lot and I wish I could actually take your courses in person. Thank you again!!!

創建者 April W

2019年11月7日

All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!

創建者 Bénédicte M

2019年6月20日

I loved this course and found it really interesting. It is rather rare now to see people aknowledging that not everything has to be digital and that analog also has benefits.

創建者 Diana G

2020年11月9日

Wow! A wonderful course. I learned so much and had so much fun. I was looking foward for the next exercise. Great examples. I am going to miss this course very much!!!!!

創建者 Md. F R A

2020年7月19日

Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.

創建者 Laila C

2021年3月31日

Great course, Aric is engaging and explains really well. Case studies are always interesting. I have definitely learned many new things that I will take with me. Thanks!

創建者 Tom J

2018年10月28日

I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.

創建者 Ruhsun M

2020年11月26日

Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.

創建者 Bo L

2020年11月4日

It's very interesting to learn the concepts of market in the analog world. Starting with digital dominance to analog resistance, then from synergy to transformation.

創建者 Sharlene V

2019年5月20日

For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)

創建者 Jorge A G O

2018年4月8日

The course is really good, but the reviews work had a problem a lot of users use two start system and get stuck in the course. A lot of people get desperate.

創建者 Teresa B

2017年11月23日

really interesting course with plenty of different materials to learn from. sometimes hard to complete in a reality different from the US, but great otherwise

創建者 Anrica L

2020年9月6日

I enjoy professor Aric's courses, they are informative and interesting. Lots of projects and assignments means you have to think think deep on the subject.

創建者 Christina D

2021年1月15日

I enjoyed very much this course and I fount it really interesting! I learnt a lot of things and I started looking things around me in a different way.

創建者 Predrag T

2020年12月7日

This course really puts the digital in the aspect of analog, provides great understanding of their differences and how to leverage them as a marketer.

創建者 Yuliia B

2020年4月23日

I am not sure that the information in this course will be important for my job and career, but it is very interesting and important for marketers.

創建者 Paulina H H

2020年9月14日

It was an excellent course!! I loved the way the professor structured the lessons, the examples he gave and the way he explained the topics.

創建者 N.Srinivas

2020年4月1日

Most fantastic course I've come across in a while. I thoroughly enjoyed the flow of program with Quizzes alongside case studies every week.

創建者 Troy Q

2020年10月28日

Well organized and thoughtful course. Professor does good job "edutaining" to make the videos more engaging and informationally sticky.

創建者 Carlos S

2018年11月7日

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

創建者 Veronica L

2019年12月9日

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.

創建者 Sina G

2020年10月25日

Amazing course with thought-provoking content taught by one of the greatest professors I have ever come across. Highly recommended.

創建者 Alexandre R

2019年10月7日

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

創建者 Paulo S M J

2020年12月7日

What a really well produced course. It provided me many real-world insights that I could apply directly to my work! Thank you.

創建者 Daniel J V I

2020年3月12日

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.