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返回到 团队管理沟通的最大影响:讲故事

學生對 西北大学 提供的 团队管理沟通的最大影响:讲故事 的評價和反饋

4.5
993 個評分
254 條評論

課程概述

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation....

熱門審閱

NB

2016年1月24日

The subjects selected are relevant, the professors are very knowledgable, engaging and inspiring and they answer all the questions promptly.\n\nI enjoyed this course tremendously, highly recommended!

RT

2020年5月18日

it is very impactful course that I can apply for real world evidence and develop leadership communication skills and mindset. I strongly recommend for colleagues and friends who want to be success

篩選依據:

151 - 团队管理沟通的最大影响:讲故事 的 175 個評論(共 251 個)

創建者 Michael G R

2017年11月14日

Excellent!

創建者 Sebastian S

2017年10月5日

Its great!

創建者 Lorraine M

2021年8月13日

Worth it!

創建者 SACHIN M

2015年10月19日

excellent

創建者 loken

2016年5月7日

greate

創建者 Iryna S

2016年2月9日

Great!

創建者 Mubasshira C N

2020年11月26日

great

創建者 Edgar V

2019年10月16日

Great

創建者 Yodina S

2022年3月20日

good

創建者 Mona A A

2020年6月21日

good

創建者 Cristina D C M D S G

2020年3月30日

Ver

創建者 Miguel D

2019年9月8日

Ok

創建者 Evelyn L Z G

2020年1月27日

G

創建者 Thiago T C M

2017年8月21日

.

創建者 Angela R H

2017年8月22日

Very good course. I specially liked the reflections on the different stories you must tell to different audiences and how you can create real impact with a powerful story. I also found very valuable the crisis management chapter, because any professional can find him or herself in a crisis when communication is the key to minimize the damage, and knowing how to make a plan to deal with it can be the savior of your career and business.

創建者 Jon W

2021年10月8日

G​reat course covering the basics of leadership storytelling, from articulating your personal brand, to managing crises through effective storytelling. The course instructors were themselves excellent storytellers and they developed complelling content. My only negative critique of this course is that I wish there had been more small assignments along the way rather than a single large assignment at the conclusion of the course.

創建者 Steven L

2021年11月9日

This is a great overall class. I don't think enough time was spent really flushing out the 6 C"s of what make a story great. This is a great module for those looking to understand how to craft a story to respond to a crisis event or support a product launch. The stakeholder mapping and visual mind mapping tools are very useful and relevant.

創建者 Joel G

2016年3月6日

The content is laid out very well and I found a ton of useful take-away points. Thank you to all the faculty members. I particularly enjoyed the assignments - they really make you think. But I found the branding you - audit and insights the best exercise in this program.

I would definitely recommend this to friends and colleagues.

創建者 I F

2016年4月16日

the course is very good, but in comparison with the first course with dr Leigh Thompson, the instructor in a little bit monotonus, and the screenplay does not have any illustrations which is needed badly. otherwise the course is very good and informative and a big thanks to the instructor and his respected assistants

創建者 Nicolas H

2019年11月28日

Great teachers but I feel it lacks reading parts... on top of videos some written takeway or diagrams would be useful.

The examples were striking, I applaud the decision of the Professors to tell true, even if very sad, compelling stories.

The final assessment was interesting to fill, as was the peer reviews.

創建者 Tom M

2018年3月12日

The round table discussion on innovation was interesting. Topics were interesting but on occasion would have appreciated being able to go into more depth. The assignment could use clarification as after multiple readings I still wasn't sure what the format of what was being asked should look like.

創建者 Daniele M

2018年12月27日

For those who are already graduated in marketing, some of the content is very basic, however, the videos about crisis management were very useful. Thank Northwestern and Coursera for joining all this content together.

創建者 Shashwat P B

2018年7月23日

I found this course to be very beneficial. I didn't understand the need for or use of storytelling in my day to day professional life... but I have a much better and broader understanding of how it is used now.

創建者 Camilo A O L

2020年10月9日

Very interesting course, however, some of the topics are not deeply seen, so we get the general idea of what is needed for maximum impact communication. Would be good more tests for each topic.

創建者 Felipe H W

2020年12月8日

The content of the course is extremely valuable but I would suggest that, at least at the end of week 2, there is a requirement to present a story in order to start practicing the skills.