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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
605 個評分
131 個審閱

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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51 - 酒店分销基础 的 75 個評論(共 128 個)

創建者 Fábio G U

Nov 29, 2015

A must do curse for everyone on hospitality industry.

創建者 Manish T

Oct 13, 2015

One of the best courses on Coursera. Thoughtfully designed and well structured.

創建者 Undral M

Aug 24, 2016

Very informative course. Really glad that i took this course.

創建者 Oleg T

Oct 18, 2015

It's amazing to learn something new in my professional area.

Thank you

創建者 ORJI C M

Nov 24, 2017

Very Very Educating.

創建者 MARIA G S

Nov 10, 2015

I was pleasantly surprised to realize that I enjoyed this course! The topics were interesting and going through and passing the course assignments helped boost my confidence in discussing hotel business with industry partners. This course is highly recommended, thanks ESSEC and Coursera!

創建者 Yassin Z

Jun 11, 2017

very good presented and comprehensive to all distribution channels and tactics

the material are very good. and easy to understand.

i recommend this course for everyone willing to study and learn about the hotel distributions.

創建者 Olga S

Mar 01, 2016

Excellent course, very interesting material and great presentation!!! Thank you!

創建者 Yan N C W T

Dec 25, 2017

Superb course, gave me insights of fundamentals of hotel distribution in one place. gained full of knowledge on this subject. great!

創建者 Floris

May 03, 2016

Very good interesting an well explained course.

創建者 Enrique F

Aug 02, 2016

Great course. Would probably be better if a component of the grade was assigned by the professors and not only by peer-graded assesments.

創建者 Horacio L

Apr 28, 2018

Great content, presentation style, and structure.

創建者 Shivam S

May 15, 2016

It is a very informative, well designed course.

創建者 Alessandra G

Feb 10, 2016

Comprehensive and well structured. A.

創建者 Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

創建者 SONIA A

Jul 04, 2017

excellent course. thank you

創建者 António S P

Oct 18, 2015

Concise, objective, update and pratical.

創建者 Avril C

Jun 28, 2016

Extremely information course. This will definitely assist hotel managers to understand and manage their performance in the distribution landscape.

創建者 Quang V

Feb 23, 2016

Excellent!

創建者 ibrahim m

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.

Really the course helped me a lot and immediately started implementing what I learned.

Thank you Coursera

創建者 Thomas G

Mar 07, 2016

I thoroughly enjoyed this entry-level course on the topic. Excellent material, very up-to-date and thoroughly prepared. The presentations are quite energetic, with gestures a bit over the top, but the content is worth watching every minute.

創建者 Rom S

Feb 06, 2016

Truly broaden my knowledge in this field. Thanks so much :)

創建者 Constantinos D

Jan 17, 2016

Before attending this course, I was really "lost" in the online travel distribution world with the feeling of falling behind in knowledge. Once I started the course, I got a very clear, structured and practical way of understanding what's happening in hotel distribution, apply acquired skills in quizzes, exercises and real-life examples and assignments and be prepared to assist or consult hotel managers on how to handle such issues.

創建者 Jaqueline B

Nov 22, 2017

Love this course, until now I have learned a lot!

創建者 Segundo L H

Dec 04, 2015

G