Chevron Left
返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
605 個評分
131 個審閱

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

篩選依據:

26 - 酒店分销基础 的 50 個評論(共 128 個)

創建者 Adedayo D B

Jun 29, 2016

Really enjoyed this course, very informative and good for someone joining the hospitality world for the first time.

創建者 Vic S

Jan 02, 2017

Great overview, it helps to have general concepts to better understand the importance of each distribution channel.

創建者 Chawki E h

Jul 21, 2017

It is perfect .

創建者 Wilson E

Jun 13, 2017

This was a great course. I had no background knowledge of channel management and online travel agencies and indirect and direct marketing when I started. It has fulfilled my objective on being a better business partner with industry knowledge and has also helped build my business acumen.

創建者 Katrina G

Feb 12, 2018

At first it was hard to follow tutors due to thick accent and very speedy talking, but I managed to learn to pause at the right moments :) The content provided is great and very constructive, gives you a crash course.

創建者 PARK K

May 29, 2017

Thank you for the useful and fun course. It helps a lot to understand the Hotel distribution channels, especially OTAs

創建者 Leonardo D

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

創建者 Paul C

Sep 16, 2016

Cours précis et très bien présenté

創建者 Xavier S

Jul 19, 2017

Really great course.

創建者 Amnon G

Apr 14, 2016

Great course, in depth, smart, and interesting.

創建者 Viktoria K

Aug 07, 2016

Great course for hospitality business giving a profound overview to driving hotel activity!

創建者 Yassin Z

Jun 11, 2017

very good presented and comprehensive to all distribution channels and tactics

the material are very good. and easy to understand.

i recommend this course for everyone willing to study and learn about the hotel distributions.

創建者 Ibán M T

Oct 26, 2015

The cuorse was really amazing and has infomation that approach into the business providing encourage.

I am expecting for the next, see you soon!

Thanks you.

創建者 Mauricio A Q M

Aug 08, 2017

Good content

Good teachers

創建者 Rocellii P

Nov 05, 2017

Excellent!

創建者 Marissa D

Mar 01, 2016

High quality course, really broadened my understanding of distribution in the hospitality industry. I enjoyed it immensely.

創建者 Nelly C

Mar 06, 2016

Excellent way to learn!

創建者 Mahmoud A M

Nov 06, 2017

Very useful and important course.

創建者 Olga S

Mar 01, 2016

Excellent course, very interesting material and great presentation!!! Thank you!

創建者 Yan N C W T

Dec 25, 2017

Superb course, gave me insights of fundamentals of hotel distribution in one place. gained full of knowledge on this subject. great!

創建者 Floris

May 03, 2016

Very good interesting an well explained course.

創建者 Alessandra G

Feb 10, 2016

Comprehensive and well structured. A.

創建者 Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

創建者 Enrique F

Aug 02, 2016

Great course. Would probably be better if a component of the grade was assigned by the professors and not only by peer-graded assesments.

創建者 Horacio L

Apr 28, 2018

Great content, presentation style, and structure.