課程信息
4.8
1,868 個評分
575 個審閱

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完成時間大約為29 小時

建議:4-8 hours/week...

英語(English)

字幕:烏克蘭語, 中文(簡體), 巴西葡萄牙語, 越南語, 俄語(Russian), 土耳其語(Turkish), 英語(English), 西班牙語(Spanish), 哈薩克語...

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PsychologyMarketingGame DesignGamification

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為29 小時

建議:4-8 hours/week...

英語(English)

字幕:烏克蘭語, 中文(簡體), 巴西葡萄牙語, 越南語, 俄語(Russian), 土耳其語(Turkish), 英語(English), 西班牙語(Spanish), 哈薩克語...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Gamification and Games

Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification....
12 個視頻 (總計 116 分鐘), 1 個閱讀材料, 1 個測驗
12 個視頻
1.2 Course Overview7分鐘
1.3 Definition of Gamification12分鐘
1.4 Why Study Gamification7分鐘
1.5 History of Gamification10分鐘
1.6 Examples and Categories14分鐘
2.1 Gamification in Context11分鐘
2.2 What is a Game10分鐘
2.3 Games and Play9分鐘
2.4 Video Games11分鐘
2.5 Just a Game?10分鐘
2.6 Ethan Mollick Interview with Prof. Werbach8分鐘
1 個閱讀材料
About the Course10分鐘
1 個練習
Homework Quiz #110分鐘
2
完成時間為 4 小時

Deconstructing Games

What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems. ...
11 個視頻 (總計 112 分鐘), 2 個測驗
11 個視頻
3.2 Think like a game designer8分鐘
3.3 Design Rules11分鐘
3.4 Tapping the Emotions7分鐘
3.5 Anatomy of Fun7分鐘
3.6 Finding the Fun7分鐘
4.1 Breaking Games Down7分鐘
4.2 The Pyramid of Elements12分鐘
4.3 The PBL Triad13分鐘
4.4 Limitations of Elements10分鐘
4.5 Bing Gordon Interview15分鐘
1 個練習
Homework Quiz #220分鐘
3
完成時間為 4 小時

Motivation and Psychology

Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach....
10 個視頻 (總計 103 分鐘), 2 個測驗
10 個視頻
5.2 Behaviorism11分鐘
5.3 Behaviorism in Gamification11分鐘
5.4 Reward Structures10分鐘
5.5 Reward Schedules10分鐘
6.1 Limits of Behaviorism6分鐘
6.2 Dangers of Behaviorism10分鐘
6.3 Intrinsic and Extrinsic Motivation8分鐘
6.4 How Rewards Can Demotivate9分鐘
6.5 Self Determination Theory13分鐘
1 個練習
Homework Quiz #320分鐘
4
完成時間為 2 小時

Design

Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions....
10 個視頻 (總計 113 分鐘), 1 個閱讀材料, 1 個測驗
10 個視頻
7.2 Objectives and Behaviors14分鐘
7.3 Players10分鐘
7.4 Activity Loops7分鐘
7.5 Fun and Tools9分鐘
8.1 Taking Stock9分鐘
8.2 Is Gamification Right for Me13分鐘
8.3 Design for Collective Good15分鐘
8.4 Designing for Happiness7分鐘
8.5 Amy Jo Kim Interview13分鐘
1 個閱讀材料
Gamification Design Framework10分鐘
1 個練習
Homework Quiz #420分鐘
4.8
575 個審閱Chevron Right

36%

完成這些課程後已開始新的職業生涯

32%

通過此課程獲得實實在在的工作福利

14%

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創建者 BMJun 17th 2017

Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!

創建者 AGJul 2nd 2017

It was an interesting learning session - it gave me a more structured approach to gamification concepts which I can further use in Human Computer Interaction / User Centered Design approach in UX.

講師

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Kevin Werbach

Associate Professor
Legal Studies & Business Ethics

關於 宾夕法尼亚大学

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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