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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4.8
3,699 個評分
1,034 條評論

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

JL

2020年9月12日

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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101 - 食品和饮料管理 的 125 個評論(共 1,031 個)

創建者 sarah s

2018年10月7日

One of the best courses I have ever passed in Coursera, which helped and encouraged me to continue my studying in Marketing from now on.

創建者 Lynn C

2018年2月23日

Loved the materials the professor had prepared for the course. I hope to take more classes related to the food & beverage industry.

創建者 Saeed S

2019年11月3日

simple language

fundamental issues

useful content

very exciting and understandable interviews

in conclusion: comprehensive & worthful!

創建者 Vishak

2017年9月17日

Good quality slide content, Clear explanation of concepts in the videos gave me exactly the value I was looking for in this course

創建者 Ignazio

2019年7月12日

An excellent approach. I really appreciated it while already being an insider of Food Market and definitely a marketing person.

創建者 Giuseppe S

2020年4月14日

Great course, very professional. I look forward to the certification that will be very useful for my professional development.

創建者 Pratiksha S

2015年9月24日

The course is beautifully designed and is helpful for learning managerial aspects of the food and beverage company. Thank you!

創建者 shreya m

2020年4月7日

great course, got to learn so much with such convenience of sitting at home. thanks a lor professor and university of Bocconi

創建者 Magy S

2019年8月12日

I loved the course, I was able to learn a lot, now I can see brands differently and I am a new type of consumer now. Thanks!

創建者 Oana M

2018年1月22日

Exceptional course that made me understand the food business, even though I had never studied economics or management before!

創建者 Eneshal M

2016年1月23日

Great course instruction, easy access and I can actually create notes while in class instruction, I can develope my test plan

創建者 Emmanuelle C

2019年6月20日

Very interesting course. Clear structure and high-quality content. Interviews and case studies are relevant and enriching.

創建者 Cristina

2016年3月24日

Efficace, comunicativo ed essenziale ma con una serie di ottimi spunti di approfondimento ed accrescimento professionale.

創建者 Ignacio A

2019年6月24日

I have learned a lot and I have started to look at managment and marketing in a different way.

I'm full of new ideas :D

創建者 INAM-U-LLAH

2018年3月25日

It was a good course. I am feeling motivated to start my own small food business as I am also a food science graduate.

創建者 Regina E

2015年11月7日

Great course I really enjoy it. I saw a lot of new ad campains and the new develops and strategies of some companies.

創建者 USA P

2017年12月4日

It should full course learning. All the topics are very interesting for me who working in the hotel and hospitality.

創建者 Barthelemy D

2019年11月3日

Very interesting class. I really loved the interviews which were good examples of what the slides/videos teach us.

創建者 Sophie S

2016年1月27日

High quality of marketing issues in food and beverage

Lot of significant exemples in all chapters

Very good teacher

創建者 Adriana H E

2015年11月21日

Very clear, good examples, teacher goes "to the point". What I have learned is being very useful for my business.

創建者 Eduardo L

2020年4月12日

Amazing course with loads and loads of knowledge which is totally applicable on your daily professional routine

創建者 Valentina T

2021年4月6日

Corso molto utile, il professore ha concetti molto chiari e concisi e rimangono ben memorizzati nella mente!

創建者 Edgar P M

2015年12月23日

The best course in this field, there isn't another specialized course in food and beverage management here.

創建者 Jose L H M

2015年9月14日

Excelente course, excelent mentor, great oportunity, I hope you made more courses like this and from boconi

創建者 Johnny S

2016年1月20日

Very informative course. Gabrielle is a fascinating lecturer and I very much enjoyed taking this course.