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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4.8
3,849 個評分

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

SF

2022年7月31日

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

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426 - 食品和饮料管理 的 450 個評論(共 1,065 個)

創建者 Ana M C A

2018年10月29日

This is a great course to gain, refresh and update knowledge on Market Strategy. Thank you for putting toghether this valuable content and delivering it in such an easy and interesting way :-)

創建者 Gabriele O

2020年4月26日

very highly seggested to have a broader view over things concerning F&B management...this also help to improve business and to search for other specific course to follow...thank you very much

創建者 eya b o

2021年4月21日

Excellent i learned a lot of new things about f and B and i liked so much the exemple that they used to explain every part in the course thank you so much for all the effort that you maked

創建者 Sumeet B

2020年7月19日

This is an extraordinary course for a professional who wants to understand the entire food business landscape in a short time. I would definitely recommend it to every Food & FMCG enthusiast.

創建者 Giulia V

2021年3月5日

This course was very interesting and allowed me to better understand the world of food and beverage. Surely the course will be very useful for the work i would like to do in life. Thank you!

創建者 Syed A T

2020年5月8日

This has been such a phenomenal well of knowledge and awareness regarding marketing strategies and I have no doubt that this will be one of my highest regarded courses in my future careers.

創建者 Maëva D

2020年8月9日

Very well explained, with very clear and precise examples. I learnt a lot during this course and I'm already trying to find another course to follow and learn new things. Highly recommend!

創建者 VYAS R

2020年3月23日

the course was amazing, examples in this course were abundant enough to know what actually is going around the world would recommend everyone having interest in food and beverage managment

創建者 Ishaan S

2020年3月3日

A great course which gives you a thorough insight into how the food and beverage industry as a whole runs. Great for those interested in food and beverage management and marketing as well!

創建者 Teekel M

2019年5月7日

The course and information was relevant, properly conveyed through the various mediums and also reinforced with the interviews at the end. The assessment ensures that knowledge was gained.

創建者 Gloria M

2020年8月24日

A very informative and necessary package for those who want to venture into the food and beverage production market. i really enjoyed learning new approaches and strategies. thank you.

創建者 Leon B

2020年7月12日

This course is great insight for everyone who wants to know more about management in food and beverage industry and the dillema that arounds the managements of food and beverage industry.

創建者 Sanja T

2021年1月25日

Course and presentation was fantastic, since Im working at F&B field it was amazing thing to me to raise my skill so much higher.Mr. Gabrielle Toro and University Bocconi big thank you !

創建者 Andrea R

2018年5月14日

I am graduated in Food Science and this course was perfect to go deeply on topics those were not touched during my university's career. Good for students and small-size company's owners.

創建者 Leona y P

2020年11月14日

This course is amazing and it gave me a totally different outlook on so many different areas in a food and beverage business. I am so pleased with the information I’ve gained. Thank you

創建者 Sameh E A

2020年5月8日

Truly, it opened my eyes to so many details that it will change my future business perspective; especially with the market strategies and the way can we use it to attract the customers.

創建者 Gabriel C S

2020年10月16日

one of the best courses I have studied in my life, all classes are incredibly interesting and useful on daily basis, I will apply those concepts I have learned in my current business.

創建者 Luigi V

2020年5月13日

I personally enjoyed a lot this course especially because show for those people who run the food and beverage industry one ofthe most powerful Keys for the sucess "idea of marketing"

創建者 Gary C

2020年8月24日

I enjoyed the criteria and the way it was presented. Will be taking another certification from Universita Bocconi soon.

I believe I paid for a certificate. When would I expect this?

創建者 Anushka P

2020年7月5日

The streamlined focus of the course on the hand-picked topics is instrumental in making the lectures approachable, enjoyable and easy to understand. Thank you Mr Troilo and Bocconi!

創建者 Vong C K

2019年7月28日

This course has much knowledge about marketing and brand management in F&B field. It's so helpful with many case study and example in the hospitality industry. I completely satisfy.

創建者 Muhammad I

2022年4月5日

Amazing informational course. By doing this course I have learned a lot of new things. I would still be interested in doing such courses if the coursera continues to pay off for me

創建者 SAMUEL P U

2021年9月5日

this course is an basic fundation for the knowledege of buisness in food and beverge companies and how they work and the stratersies behind them and that might help us in the futre

創建者 Ana M C

2020年5月22日

Great structure, content and presentation! I would change only the name of the course to Food and Beverage Management and Marketing. It's a very practical and well designed course.

創建者 Jack M

2020年10月18日

An excellent course to be undertaken by all f&b related professionals. Very informative and very relevant to the industry. Very detailed and explained by the best in the industry.