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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

643 個評分
177 條評論


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,


76 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 100 個評論(共 175 個)

創建者 Shamasundara


It is an Excellent and enriching course. Examples/case studies were very good.

創建者 els k


very insight full, interactive and detailed course. I can highly recommend this

創建者 Faizal S


A pro Course for Design thinking and I earn a great knowledge from this course

創建者 Vjaceslavs L


Very good and practical course conducted in a highly professional manner.

創建者 Warren K


The course is useful in getting fresh insights into setting up a business

創建者 Luiz G R


Great course, with very clear concepts presented in a friendly manner!

創建者 Vera J


I think this was really helpful, I am glad to be a part of this class

創建者 Pampy R


The course structure and the assignments were really very insightful

創建者 Jerome D


This course was interesting and well organised. I recommend it.

創建者 Regina R


Very clear content and proactive way to apply the knowloadge.

創建者 Najem d


It's a rare opportunity to raise quality for leadership

創建者 Jose C C


I really enjoyed the course. It is really innovative.

創建者 Amy L


Wonderful, informative and practical, thanks so much!

創建者 Anthony C A


this course helped me a lot in design thinking area

創建者 Juan F


Great opportunity to upgrade my bussiness knoledge.

創建者 Vamsee J


Teaches you Design Strategy in a practical manner.

創建者 Henrique C


Great content, lecture very good. Highly recommend

創建者 sameer p


great course and thanks for giving it for free

創建者 Ganesh H D o M


Best course offered by University of sydney

創建者 Christian A


I really learned what I expected to learn.

創建者 Nutthakarn S


Course is very clearly, easy to understand

創建者 Sanjay M


A very detailed step into Design Thinking

創建者 Wim V


Very well structured course, interactive!

創建者 Anoop D


all modules are described efficiently

創建者 Giuseppe L


A very well done course! Recommended.