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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
538 個評分
146 條評論

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

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JJ
2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

NL
2020年8月17日

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

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26 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 50 個評論(共 144 個)

創建者 Aries S

2020年5月22日

This training is easy to understand and in provided with good pace. The material is enough to understand the framework of product inception and self exercise is provided to test the understanding of the concept.

創建者 Holger W

2020年5月19日

Thank for having offered this course and your dedication. Perhaps you should amplify the theme to the complete Service Design, so Design Thinking can also be viewed in the context of which it is part of. Thanks!

創建者 Siddarth D

2019年7月8日

Very cleanly designed with good explanations for all the modules. I feel having a few more actual worksheets to fill out would be even more effective but the information presented was extremely helpful.

創建者 Jitesh J

2019年8月20日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

創建者 NATALIE C T L

2020年8月18日

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

創建者 Rocio L

2020年9月7日

It's a very valuable and professional course. If you are starting your own business this course will help you to solve many doubts on the process of problem resolution and planning.

創建者 Jose B

2020年7月18日

Great course with very useful insights of how design thinking is implemented in different organizations and experienced as how it has changed the strategies used by common business.

創建者 Elizabeth B

2019年3月5日

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

創建者 David H

2019年5月16日

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

創建者 SANJEEV S

2019年1月15日

The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.

創建者 Hoang B T

2020年5月10日

This course is very advisable for university students, entrepreneurs or anyone who want to have a big picture for the application of design thinking in business innovation.

創建者 Kalyan,Varun

2020年7月13日

Very interactive class with actionable tasks and projects. Personally I've gained a lot from this course that I will use in real life situations to build products

創建者 Tanja N

2020年5月6日

It was a great course with many aha-moments, practical examples and it was a pleasure to participate. Many thanks to the lecturers, all participants and coursera.

創建者 Mary U

2020年5月11日

This course was incredibly easy to follow. Lessons were very clear and concise. I felt like I learnt a lot from this course and would definitely recommend it.

創建者 Rahul R B

2020年4月12日

This course was very theoretical. It helped me in learning practical business strategy skills. I would recommend this course to every MBA student.

創建者 SeeKiat K

2020年5月31日

Excellent course to seriously think through with guidance and considerations to make a value proposition, based on human centric requirements.

創建者 Upenyu M

2020年10月15日

This course is comprehensive and educational. All the modules were clear and understandable with resourceful links for further reading.

創建者 Danladi M

2019年3月16日

The course was an eye opener into better strategies to introduce new products and solve business problems. I enjoyed every bit of it.

創建者 Kumar V N

2020年6月5日

The whole content was so delicious and easy to digest, I hope I’ll come again for another course of a meal !/ Thank you COURSERA !

創建者 Miguel H

2019年12月23日

Great traininig, it truly make you understand how to apply Corporate Strategy and Design Thinking together, for better results.

創建者 Carlos F S a

2020年6月7日

Very good and essential for learning the best way to built a strategy based on the real importance of the product or company.

創建者 Hanh N

2020年5月5日

Great course to learn about new approach to strategy. Content can be a bit too fast if you do not have business background.

創建者 Bhaskarnil H

2020年4月12日

Well rounded course, good pace, no extra clutters to distract you from original purpose of creating a strategy.

創建者 NITIN S

2020年9月1日

Excellent learning of new concepts like Customer Persona, MVP, POV, Business Model Canvas.Really liked it!

創建者 innocent d

2020年8月12日

This course is unique, the lecturers tried their best to explain the courses well and it is well detailed.