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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
674 個評分
185 條評論

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

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JJ
2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

DG
2021年2月7日

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,

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26 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 50 個評論(共 183 個)

創建者 Bernhard R

2020年7月17日

Intense, highly insightful, very practical and helpful, constand real-business-world examples and case discussions, very high value through conveying ease with understanding and applying the intersection of Design Thinking and Business / Corporate Strategy. Highly recommended!

創建者 Anand T

2019年6月21日

Excellent course structure, narration, examples, valuable insights, experiential case studies and especially quality of the additional resources, to provide a solid foundation in the design strategy. Can apply learnings in my consulting work with confidence.

創建者 Dr. S K K

2020年6月8日

In this course i learnt a right way of using design thinking for entrepreneurship using business strategy. This course knowledge can also be used for many day to day problem solving and getting right solutions. I Thank course instructors.

創建者 Jasmine G

2020年5月2日

Great course. Lots of great details and very well developed and easy to understand. It included real life implementation examples which were great to see the benefits the methods learned can be used in real life projects/business.

創建者 Ana L D M

2020年5月27日

This course is very helpful to get into Design Thinking. It is really an eye opener. With real cases it helps you to understand the journey of design thinking and how to apply it on your personal and professional life. Enjoy!

創建者 Jéssica F d C

2020年7月6日

Como eu curti fazer esse curso! O conteúdo é rico e robusto e o que mais gostei foram os materiais que poderei usar em meus projetos e os cases de aplicação de Design Thinking que foram feitos em empresas da Austrália.

創建者 Ta H T

2020年12月14日

It's interesting and informative. Although I learned about Design Thinking before but I find this cource helpful with many reading resources and new ideas and questions to help me understand Design Thinking better.

創建者 Aries S

2020年5月22日

This training is easy to understand and in provided with good pace. The material is enough to understand the framework of product inception and self exercise is provided to test the understanding of the concept.

創建者 Holger W

2020年5月19日

Thank for having offered this course and your dedication. Perhaps you should amplify the theme to the complete Service Design, so Design Thinking can also be viewed in the context of which it is part of. Thanks!

創建者 Siddarth D

2019年7月8日

Very cleanly designed with good explanations for all the modules. I feel having a few more actual worksheets to fill out would be even more effective but the information presented was extremely helpful.

創建者 Jitesh J

2019年8月20日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

創建者 Daniel G

2021年2月8日

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.

Many thanks to the team at Univeristy of Sydney who delivered this course,

創建者 Jocelyne L

2021年1月28日

Very interesting and complete course

The short format of each modules with several speakers is great

Sometime a slide with drawing summation of the module should be kind

Thank you very much !

創建者 Satish D

2021年5月24日

Design Led Strategy: Design thinking for business strategy and entrepreneurship is very useful course. Case studies and templates provided for Business Model Canvasing is very good.

創建者 Jose B

2020年7月18日

Great course with very useful insights of how design thinking is implemented in different organizations and experienced as how it has changed the strategies used by common business.

創建者 Elizabeth B

2019年3月5日

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

創建者 David H

2019年5月16日

Excellent structure, insights and case studies to give a solid foundation course into design strategy. Will be applying directly these tools and learnings in my consulting work.

創建者 SANJEEV S

2019年1月15日

The course was really helpful in my workplace and even in personal life. I could apply the learnings in a innovative yet logical manner to achieve better than desired results.

創建者 Hoang B T

2020年5月10日

This course is very advisable for university students, entrepreneurs or anyone who want to have a big picture for the application of design thinking in business innovation.

創建者 Kalyan,Varun

2020年7月13日

Very interactive class with actionable tasks and projects. Personally I've gained a lot from this course that I will use in real life situations to build products

創建者 Tanja N

2020年5月6日

It was a great course with many aha-moments, practical examples and it was a pleasure to participate. Many thanks to the lecturers, all participants and coursera.

創建者 Mary U

2020年5月11日

This course was incredibly easy to follow. Lessons were very clear and concise. I felt like I learnt a lot from this course and would definitely recommend it.

創建者 Judy M S

2020年12月12日

I learned a lot about design strategy in such a short time. I am excited to apply my learnings to my small business. Thank you, University of Sydney!

創建者 Rahul B

2020年4月12日

This course was very theoretical. It helped me in learning practical business strategy skills. I would recommend this course to every MBA student.

創建者 Carla A

2021年2月21日

Thank you very much, Eric Knight, Dr. Carla, and all of the team!

I learned a lot! This mooc will make a big difference in my career.

Thank you!