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學生對 加州大学戴维斯分校 提供的 The Strategy of Content Marketing 的評價和反饋

3,488 個評分
1,136 條評論


This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....




For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.



Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course


1126 - The Strategy of Content Marketing 的 1138 個評論(共 1,138 個)

創建者 ALLI O .


my assignment since module 3 is yet to be reviewed by other coursemates which are causing a delay in completion of my course, I am done with my course up to the 5th week but cant still finish up, I can't send a mail for help nobody to attend to me, please something should be done about it asap.

創建者 debingsu


a. I wish the podcast could be seamless integrated in the learning process. *Looks like it is not empathetic to users.

b.TLDR. A lot of materials, from the blog or pdf, just wayyyyy too long and not to the point.....Give me some examples....

創建者 Oleksandra


I was expecting a great course. All materials you can freely read on their blog - nothing new there. Too much bla bla - huge big way to the point. The idea of the course is nice, but it is not equal to what you get during the course.

創建者 laura t


mine time is valuable because the course does not have an actual certificate from that university and it is not fair to pay so that they do not give you a certificate as it should be.

創建者 Abhiman S


Basic Content and knowledge, not so out of the box course. Half of the course is on the Mp3 platform, no resources used or mentioned.

創建者 Elizabeth N C


It remains to explain more of marketing content strategies that is more dynamic in the practical case lessons resembling a real case



The audio lectures are not as effective. I was expecting a video since this is a course, not a podcast.

創建者 Square O I


The course has some strong materials in there, but it's too disorganized to make any sense.

創建者 Pierluigi L


interesting and rich in content, but absolutely dispersive!!!!

創建者 Benito V


Taking a while to get anywhere of relevance to me.

創建者 Justin D


Very glitchy course with some missing videos.

創建者 Emily R


Quite basic and not especially engaging.

創建者 Osiobe M


Being a certified content marketing strategist is a thing of great joy. The course has added more to my knowledge as a person and other aspects as well.