Feb 04, 2019
Very interesting approach to brand management, i liked the reflection assignments at the end of each module. thumbs up! i would like to attend the London Business School physically one day.
Feb 11, 2019
Very interesting. This Module helps me understand the meaning of Brand and brand behaviour and how to align these two concepts with the business to better deliver on the brand promise.
創建者 rohit c a•
May 02, 2019
The great course really impressed my teaching skills of the instructor. The in-depth understanding of brands . Finally, to sum up, the course was great customer experience.
創建者 Orlando C•
Jul 24, 2018
Far too basic. For someone who is completely unfamiliar with branding, there is much that you will get out of this. Less so if you have a working knowledge of either marketing or branding. Simply said, this course is not rigorous.
There is a consistent reference in the lectures to this course being a MOOC which after a short while caused me to believe that the graduate level course at LBS that this was based on is indeed more rigorous and this MOOC is "dumbed-down" to make it more accessible. In my view, deeper learning comes when a learner is challenged to think differently.
Assignments are not peer-reviewed for quality, just for content.
Some of the better moments in this course happen during particular case studies, notably Disney and Southwest Airlines. There are also a few great interviews with leaders of firms such as Unilever. I wish there were more of those moments, more in-depth rigor around the case studies, and assignments intended to reinforce learning.
創建者 Vlad U•
Apr 17, 2019
This is a fantastic course! I can't recommend it enough to anyone looking for a fresh look at Brand Management. Professor is incredible in his way to deliver information and explain concepts which always come with example so you'll never be left in confusion. It's totally worth it, highly recommended.
創建者 Manoj D L H T•
Nov 26, 2018
Very organized and informative course. All the concepts are very important for, me to draw a good rout map of my prospective carrier.
創建者 Richard v R B•
Dec 17, 2018
I can only say good things about this course. It has opened my mind about branding, expanded my knowledge and this might sound a bit extreme but it's true. It has changed my life. It has been so valuable for me and this is only the starting point of my branding journey. What a great place to start. If you have never been introduced to branding, I can totally recommend this course.
創建者 Andrea B S•
Dec 15, 2018
Highly recommendable. The format is very user friendly with phone or laptop, and the content has been very useful.
創建者 George T•
Dec 01, 2018
A very useful guide for branding. Simple and clear
創建者 Boyong Y•
Dec 01, 2018
Very easy to understand and mind-opening course on the essentials of brand management, I highly recommend this.
創建者 Anusree S•
Nov 30, 2018
Indeed a great course to delve into the intricacies of BM. Great for someone willing to pursue it as a line of career.
創建者 Arif u H•
Jan 10, 2019
I'm student of Entrepreneurship but this course was eye opening for me. It was ery insightful and sensitised me to key role of HR to deliver on the brand promise and provide customers delightful and memorable experience. Thank you LBS and Prof. Nader Tassavoli.
創建者 Muzna S•
Dec 26, 2018
Amazing Professor, learnt a lot of new things, with such a different perspective. Thank you Coursera
創建者 setareh f•
Dec 29, 2018
A really great course.
It was very useful for implementing my skills.
Thanks Nader Tavassoli for such a great course.
創建者 SHAHIN A•
Jan 13, 2019
I am very much happy that I learned lots of
Things from this course.It will help my career in future. On the other hand, I am so happy that I got a certificate from well known and renowned university in England.I know this University of London since my childhood.
創建者 Martin N•
Jan 14, 2019
Très instructif, avec des intervenants et professeurs de qualité
創建者 Waqar H•
Jan 14, 2019
Coursera opened ways for me to learn from one of the best business teacher in the world, that too sitting in my room. I learned so many things in the course. It also opened new ways for me to look at brands with a totally different perspective.
創建者 Stuart L•
Jan 18, 2019
Outstanding and really enjoyed the content!
創建者 Antonio P A•
Jan 17, 2019
Excellent course! Good marketing concepts well explained and lots of interesting interviews with prominent business leaders.
Feb 18, 2019
This course is need for any marketing student
創建者 Rishabh S•
Feb 07, 2019
It was awesome, i wish it included some Analytics part also.
創建者 Evangelia N•
Jan 25, 2019
Excellent course. It really gives you the essence of branding and makes you see brands from a different perspective. The assignments are an amazing exercise.
創建者 Yuliya C•
Feb 28, 2019
Very useful course, all themes with examples.
創建者 Yong S S•
Mar 24, 2019
Really changed my mindset of Brand management itself.
And really made me think about but Brands truly mean and what my role is actually.
Thank you very much for the MOOK it was very inspiring, and I hope I can really transform this into the work that I do
創建者 Michael M•
Mar 26, 2019
創建者 Konstantin T•
Mar 28, 2019
Insightful and captivating course that is professionally made and professionally taught. I took away the knowledge that I needed much earlier.
創建者 Saurov A•
Jan 29, 2019
This course is very effective and up to dated. I have learned a lot from this course. The relationship among Business, Brand & Behavior has been wonderfully crafted in this course. finally I would like to thanks to the course instructor for his friendly & easily understood lectures.