課程信息
20,203 次近期查看

第 2 門課程(共 2 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

英語(English)

字幕:英語(English)

您將學到的內容有

  • Check

    Apply brand design that showcases a company's identity

  • Check

    Compose mood boards to show a brand's look and feel

  • Check

    Create a brand's logo, typeface, and color palette

  • Check

    Develop brand naming ideas

您將獲得的技能

Adobe PhotoshopAdobe IndesignGraphicsColor Theory

第 2 門課程(共 2 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.

...
6 個視頻 (總計 25 分鐘), 8 個閱讀材料, 1 個測驗
6 個視頻
Overview of Project5分鐘
Invent Your Client2分鐘
Fake Your History2分鐘
Unpack your adjectives...3分鐘
The Name Game7分鐘
8 個閱讀材料
About the Capstone3分鐘
What you need to take this course3分鐘
What is a Brand Development Guide?3分鐘
Setting up your project6分鐘
Forum Guidelines2分鐘
Requesting Peer Reviews2分鐘
Introduction to Week 11分鐘
Recommendations for peer review (Week 1)6分鐘
2
完成時間為 3 小時

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.

...
2 個視頻 (總計 6 分鐘), 2 個閱讀材料, 1 個測驗
2 個視頻
Developing Your Identity Manual1分鐘
2 個閱讀材料
Introduction to Week 21分鐘
Recommendations for peer review (Week 2)6分鐘
3
完成時間為 4 小時

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.

...
4 個視頻 (總計 18 分鐘), 1 個閱讀材料, 1 個測驗
4 個視頻
Typographic Skeletons5分鐘
Customizing Letters4分鐘
Variations and Refinement3分鐘
1 個閱讀材料
Introduction to Week 31分鐘
4
完成時間為 4 小時

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.

...
5 個視頻 (總計 17 分鐘), 1 個閱讀材料, 1 個測驗
5 個視頻
Adding a Mark/Icon5分鐘
Adding a Secondary Typeface2分鐘
Adding Imagery2分鐘
Adding a Secret Ingredient2分鐘
1 個閱讀材料
Introduction to Week 41分鐘
4.9
108 個審閱Chevron Right

61%

完成這些課程後已開始新的職業生涯

48%

通過此課程獲得實實在在的工作福利

來自Brand New Brand的熱門評論

創建者 JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

創建者 ASMar 10th 2019

A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.

講師

Avatar

Michael Worthington

Faculty, Program in Graphic Design
School of Art

關於 加州艺术学院

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

關於 平面设计 專項課程

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
平面设计

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

還有其他問題嗎?請訪問 學生幫助中心