This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent.
提供方
平面设计 專項課程加州艺术学院課程信息
116,704 次近期查看
學生職業成果
60%
完成這些課程後已開始新的職業生涯
50%
通過此課程獲得實實在在的工作福利
12%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 5 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為23 小時
英語（English）
字幕：英語（English）, 西班牙語（Spanish）
您將學到的內容有
Synthesize typography, imagemaking, composition and systematic thinking skills through ideation, invention, and conceptualization
Demonstrate visual research and development skills through the creation of a Brand Development Guide
Expand a brand identity's palette through the inclusion of graphic marks or icons, color, secondary typefaces, and/or images
您將獲得的技能
Adobe PhotoshopAdobe IndesignGraphicsColor Theory
學生職業成果
60%
完成這些課程後已開始新的職業生涯
50%
通過此課程獲得實實在在的工作福利
12%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 5 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為23 小時
英語（English）
字幕：英語（English）, 西班牙語（Spanish）
提供方
加州艺术学院
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 4 小時
Ideation: Invent Your Client
In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
完成時間為 4 小時
6 個視頻 （總計 25 分鐘）, 10 個閱讀材料, 1 個測驗
6 個視頻
Overview of Project5分鐘
Invent Your Client2分鐘
Fake Your History2分鐘
Unpack your adjectives3分鐘
The Name Game7分鐘
10 個閱讀材料
About the Capstone3分鐘
What you need to take this course3分鐘
What is a Brand Development Guide?3分鐘
Setting up your project6分鐘
Instructor Presence and Staff Support 1分鐘
Forum Guidelines2分鐘
Requesting Peer Reviews2分鐘
Academic Integrity2分鐘
Introduction to Week 11分鐘
Recommendations for peer review (Week 1)6分鐘
完成時間為 3 小時
Visualization: Make Your Fake
In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
完成時間為 3 小時
2 個視頻 （總計 6 分鐘）, 2 個閱讀材料, 1 個測驗
2 個閱讀材料
Introduction to Week 21分鐘
Recommendations for peer review (Week 2)6分鐘
完成時間為 4 小時
Logotype: Brand Your Brand
In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
完成時間為 4 小時
4 個視頻 （總計 18 分鐘）, 1 個閱讀材料, 1 個測驗
4 個視頻
Typographic Skeletons5分鐘
Customizing Letters4分鐘
Variations and Refinement3分鐘
1 個閱讀材料
Introduction to Week 31分鐘
完成時間為 4 小時
Palette: Expand Your Brand
In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
完成時間為 4 小時
5 個視頻 （總計 17 分鐘）, 1 個閱讀材料, 1 個測驗
5 個視頻
Adding Color3分鐘
Adding a Mark/Icon5分鐘
Adding a Secondary Typeface2分鐘
Adding Imagery2分鐘
Adding a Secret Ingredient2分鐘
1 個閱讀材料
Introduction to Week 41分鐘
審閱
來自BRAND NEW BRAND的熱門評論
由 JL 提供2017年2月23日
It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.
由 RG 提供2020年6月6日
I thought it was great, I could definitely make use of this and apply it to the real world. Thank you for your instruction. I have a long way to go but I'm excited. Thank you for your teaching.
由 KM 提供2020年6月10日
Great course and the project covered all the topics we needed to learn. Nice hands-on experience. It boosted my confidence. Thank you to the instructor! You helped me gain a new skill!
由 AS 提供2019年3月9日
A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.
關於 平面设计 專項課程
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
What tools or software do I need to complete this course?
You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.
You will also need access to a desktop or laptop computer with a mouse.
還有其他問題嗎？請訪問 學生幫助中心。
