課程信息
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第 1 門課程(共 1 門)

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初級

完成時間大約為14 小時

建議:4 weeks of study, 5-8 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

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    Implement the fundamentals of color: visual, rhythm, and pattern in design

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    Learn the techniques of image making and create your own series of images

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    Typeset text and experiment with letter forms

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    Use scale, weight, direction, texture, and space in a composition

您將獲得的技能

CreativityGraphicsDesign TheoryColor Theory

第 1 門課程(共 1 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為14 小時

建議:4 weeks of study, 5-8 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 6 小時

Week 1: Fundamentals of Imagemaking

This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!

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13 個視頻 (總計 57 分鐘), 4 個閱讀材料, 2 個測驗
13 個視頻
Denotative Imagemaking 22分鐘
Techniques of Imagemaking 12分鐘
Techniques of Imagemaking 22分鐘
Techniques of Imagemaking 34分鐘
Process, Generation, Iteration4分鐘
Imagemaking Demo 1: Printing with an Object8分鐘
Imagemaking Demo 2: Duct Tape Prints5分鐘
Imagemaking Demo 3: Improvised "Light Table"4分鐘
Connotative Imagemaking 15分鐘
Connotative Imagemaking 24分鐘
4 個閱讀材料
Why study graphic design?6分鐘
About this course10分鐘
About the assignments10分鐘
Course Tools10分鐘
2
完成時間為 5 小時

Week 2: Fundamentals of Typography

This week we are going to look at typographic terminology and the basic rules for creating typography. I'll show you a range of tips and techniques for working with type, in both a functional and expressive manner, and you'll find out about the process involved in making and controlling typography. This week you'll complete a quiz to make sure you understand the language of typography–this is required. I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own typographic monogram, and you'll use that as a central element in designing a typographic business card in the second assignment. Give them a try, they are the place where you can demonstrate and apply your formal skills, and the place where you get to play with type!

...
12 個視頻 (總計 53 分鐘), 3 個測驗
12 個視頻
Type Size: The Point System3分鐘
Typesetting Text4分鐘
Typefaces, Fonts and Type Families4分鐘
Typeface Categories4分鐘
Denotation in Type6分鐘
Connotation in Type9分鐘
Looking at Letterforms4分鐘
Experimenting with Letterforms5分鐘
Typographic Composition4分鐘
1 個練習
Typography20分鐘
3
完成時間為 5 小時

Week 3: Fundamentals of Shape and Color

This week we are going to look at how designers work with shape and color as their fundamental building blocks. You'll learn about visual contrast, color, rhythm and pattern in design. I'll be showing you the process involved in making an abstract design from shapes, and how to use that element to create a repeating pattern design. You'll be completing a quiz (required!) to make sure you understand how visual contrast and color work, and I also highly recommend you complete the two optional peer review assignments. In the first assignment you'll create your own simple and complex design motifs, and you'll use them as the central elements in designing a repeating pattern in the second assignment. The assignments are optional, but they are the place where you get to demonstrate and apply your formal skills, so well worth taking the extra time to complete!

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10 個視頻 (總計 52 分鐘), 3 個測驗
10 個視頻
Marks, Icons, and Symbols3分鐘
Negative/Positive, Figure/Ground8分鐘
Working with Color5分鐘
The Color Wheel4分鐘
Mixing Color: Paint, Print and Screen6分鐘
Rhythm and Pattern 14分鐘
Rhythm and Pattern 28分鐘
1 個練習
Shape and Color20分鐘
4
完成時間為 8 小時

Week 4: Fundamentals of Composition

This week we are going to look at how designers work with visual contrasts, cropping, hierarchy and direction in single images and complex compositions. You'll find out how to control and use scale, weight, direction, texture, and space in a composition, and how to compose work that ranges from the complex to the minimal. In the first peer review assignment you'll create your own abstract compositions that demonstrate your knowledge and control of visual contrast. In the final optional assignment, you can use all your skills from the entire course to create experimental compositions in the form of a poster for a mythical band. This last project is optional, but I strongly suggest you try it out, it'll let you grow and apply your design knowledge and really enjoy and express yourself in your design work!

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11 個視頻 (總計 70 分鐘), 6 個閱讀材料, 3 個測驗
11 個視頻
Single Contrasts2分鐘
Multiple Contrasts9分鐘
Type Contrasts4分鐘
Image Contrasts6分鐘
Composition in a Single Image5分鐘
Cropping and Hierarchy9分鐘
Composition in Context14分鐘
Conclusion1分鐘
6 個閱讀材料
What's next?5分鐘
About this section3分鐘
Choosing a design program6分鐘
Building your portfolio4分鐘
Design portfolio tips4分鐘
Writing your artist statement3分鐘
4.8
1413 個審閱Chevron Right

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完成這些課程後已開始新的職業生涯

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來自图形设计基础的熱門評論

創建者 ARApr 18th 2016

very good introductory course. i enjoyed the assignments, they are not overwhelming, easy to start, and the optional ones offer great opportunity to dig little deeper into graphic design fundamentals.

創建者 CSMay 10th 2018

An ok course for beginners. A bit too basic for someone who has already had experience in design, but is great anyway cause it breaks things back down to the simplest parts to help you remember roots.

講師

Avatar

Michael Worthington

Faculty, Program in Graphic Design
School of Art

關於 加州艺术学院

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

關於 平面设计 專項課程

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
平面设计

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