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學生對 IE商学院 提供的 Brand & Content Marketing 的評價和反饋

4.4
189 個評分
41 條評論

課程概述

Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line through powerful values. The course analyses the production of quality journalism and explores how to create memorable and long lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention....

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AK
2020年4月30日

I really appreciate the creative assignments given by course instructors and their way of teaching. A big shoutout to all the instructors!\n\nThanks Prof. Pedro Cifuentes and Coursera!

SP
2020年9月29日

very great course! have always been in love with branding ,this was necessary to help me broading my strategic thinking towards brand and content marrketing.

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26 - Brand & Content Marketing 的 41 個評論(共 41 個)

創建者 Said A M

2021年6月5日

muy bueno

創建者 Jean P M A

2021年3月8日

Excelete.

創建者 Syed M H

2020年7月24日

Nice

創建者 María d C P

2021年7月3日

ok

創建者 Maria P L P

2021年8月28日

.

創建者 Vishal J

2020年5月26日

Loved the course! I was also able to connect with Prof Pedro on LinkedIn. I only wish that the starting and ending clips for every video are better mastered since the audio is quite loud and not comfortable while wearing earphones. But from a content perspective, I learnt so much! I was able to apply my learnings to my clients which greatly helped them position themselves better.

創建者 Belozerova I V

2021年1月7日

Not so interesting as I expected. It would be good, if there will be more specific examples, analysis of the content of some brands.

創建者 Nasstasja L

2020年8月26日

It was good. It made me remember one of my classes at University. of

創建者 Andy J A A

2021年11月9日

excelente

創建者 Sibbir R

2020年4月18日

I feel as the course could have been much shorter and more objective. Most of the modules were subjective and the professor went on telling how the world has changed. I believe a hands-on approach or practical ways to frame content marketing would have been more useful.

創建者 Julia Q

2021年8月1日

opened my eyes more to branding through the eyes of a journalist, but i was expecting that this course would talk more about technical marketing aspects :)

創建者 Leanne D C F

2020年10月3日

I think some of the topics could have been explained a little better. And a lot more guidance should have been given for the assignments

創建者 Angel I

2020年10月12日

It was too repetitive in journalism, history of media and concepts, but didn´t go so much into practice.

創建者 Swayam A

2020年6月8日

Informative, Insightful, and helps a lot in learning.

創建者 Sophia D

2020年10月30日

I was let down by this course. I found that the instructor lacked charisma and was unable to convey the information in a good way. I also found the assignments confusing. The content itself wasn't very impressive. It gave me a very "newspapers good, phone bad" sort of vibe.

創建者 SEBASTIAN A S C

2020年11月9日

Awful teacher