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返回到 高级竞争策略

學生對 路德维希马克西米利安慕尼黑大学 提供的 高级竞争策略 的評價和反饋

4.7
837 個評分
181 條評論

課程概述

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

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AA

2019年2月11日

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

AD

2017年6月30日

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

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176 - 高级竞争策略 的 181 個評論(共 181 個)

創建者 Ivan V

2017年7月16日

Too theoretical.

創建者 Nandhini.J

2020年5月31日

Very interested

創建者 Vinnie A

2019年2月26日

It seemed this course was actually produced before the first course in the Specialization because it came across as slightly less quality; what I mean is, it seemed as if the producer was still "learning" how to do this compared with the other, which appeared better prepared. Additionally, I believe the explanations for the material presented in the slides could be better, rather than simply stating what appears on the slides, the professor should go into greater detail to explain them -- not just restate what's clearly shown. I should admit 'm more of a beginner to this subject matter, so maybe I'm biased as such, versus the intermediate learners whom the producer may be focused on. But I do think the courses can definitely be improved upon.

創建者 Panos T

2015年12月17日

while the task of summing up a lot of information in a minimum sized presentation is always a very difficult task, the structure of the material presented was not optimal. This in turn made it difficult for me personally to actually connect the weekly information presented with the overall meaning and the objective of each module. The "why" and "how" of most modules fit to the meaning we are forming (up to week 5 -the point I am leaving this class) is not evident. Last, some of the questions contained ambiguities that could not be reasonably clarified even going back and reviewing the material of the specific segment. Thank you for the offered class in any case.

創建者 Daniela d S M

2021年5月8日

Estoy muy agradecida por el hecho de que me otorgaran una beca pero los contenidos son muy básicos y no están estructurados de una manera práctica. Deseo que mi comentario no sea tomado a mal sino como una crítica constructiva. Les agradezco nuevamente la beca pero estaba buscando un curso mas avanzado con contenidos mas actualizados.

Atentamente

Daniela De Sousa Mendes

創建者 Pranav U

2022年5月9日

very basic and obvious conent very low value addition in terms of understanding competitive dynamics. There should have been a framework to guide the course and not the collection of random topics.

The quiz is designed to test memory rather than understanding. Fewer question with case basded scenarios would be much more beneficial