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Learner Reviews & Feedback for Retail Marketing Strategy by University of Pennsylvania

4.8
stars
221 ratings

About the Course

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

Top reviews

MC

Jul 29, 2021

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

MS

Sep 28, 2023

Thanks to Coursera and professor E. Kahn for this great course. This course will introduce you to various concepts and examples and a comprehensive understanding of retail marketing strategy.

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51 - 59 of 59 Reviews for Retail Marketing Strategy

By Tamam A

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Apr 20, 2022

Attention to detail is a must but all in all, quite a nice way to start.

By Mila I

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Nov 25, 2021

It would be great to have more insights, more numbers, stats

By Lalesh M M

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Jun 3, 2022

Good insights with practical lessons..

By Damien d l

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Mar 31, 2023

Really enlightening

By Ryland D

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Jun 23, 2023

COVID and brand lessons are half political (the branding lessons are basically a lesson on how to lose money with cause marketing, with incoherent justifications) half useful material, but overall this course was strong and the Kahn retail success matrix is an excellent framework.

By Astha S

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Apr 23, 2023

Got to know about specific stragies pertaining to retail.

By Pranjal G

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Sep 5, 2023

Below average course. Actual Learning was very low.

By Sagar D

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Jun 16, 2023

No depth, highly political stance taken, the matrix could be explained better with tradeoffs.

Disappointing.

By Айтмаганбетова А

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Jan 25, 2024

хуйня ебаная, в сертифакет не написано имени, тогда зачем я писала в конце каждого теста свои инициалы???