A great course for beginners in marketing studies. this provides all the basic ideas about marketing and also the models,calculations of various parameters and experiments on marketing. Thank you for making such an amazing course!

Thank you very much for this course, Sir certainly helped me develop new perspectives and gain insights. Will definitely need more practice though, but making notes alongside helps. Thank you for preparing the assignments for us.

The course was very insightful and fun. I have a better understanding on why it is important to understand the importance of marketing experiments that help inform better marketing decisions. I will definitely miss the squash!!!

I always thought marketing is all about pitching your product to the right audience but never thought that your selling could also be measured in such a way. A great course I would suggest every marketing enthusiasts to take!!!

It is really good course, all described topics are highly important to know for everyone who working with data , information and marketing. If anyone want to know about marketing analytics I will recommend to join this course.

Content is not easy if you never studied market analytics. Professor Raj is Amazing and Fun - You will love him - Also You Gonna Learn Many Things - They Content is really important to business . Sure Recommend to this course

The teaching methodology is too good. The way the course is designed with taking real-life companies marketing example is commendable job. The problems technique were also good. Definitely recommend this course to my friends.

It was a good course and very insightful, yet challenging course at the same time. Shifted from STEM background into social-humanities studies really drives my interest and willing to learn such an interdiciplinary studies.

Raj is a good teacher, he explains the lessons clearly and makes the sessions fun. The lesson plans are structured well and easy to follow. Practice quizzes are definitely helpful to align with our (students) understanding.

Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!

I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts

Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.

It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.

It was the best experience of studying online. learning about Marketing Analytics was beneficial.

I would like to Thanks Raj sir for teaching Marketing Analytics and give such a good example which we easy to understand.

A very informative course for a marketing aspirant. It gave me an insight of the major marketing elements and their calculations. Mr. Rajkumar was an extremely good mentor and couldn't have asked for a better teacher.

It's a very good course. Although I am not good at English But I tried and studied until the curriculum. Thank you for providing good knowledge for those who do not have the opportunity to go directly to university.

Hi Team Coursera!

This was really an awesome course as far as basics are concerned. We need to add the topic "Regression Analysis" in some depth and maybe as another course as an extension of this one.

Thanks,

Charchit

Good course for beginners and nice way to explain the fundamentals by Mentor.

Thanks to team cursera for their valuable inputs.

Big thanks for our mentor as their videos helps me catalyst in learning new concepts.

A course really enjoyed doing it. The example and case study presented a very valuable and some part of the assignments are really challenging. However, part of the course looks dated, an update might add value.

This is an amazing course for someone who really want to know how numbers work in Marketing. Thank you sir for so many different insights. Looking forward to learn many more new concepts of marketing from you.

Well I have learned a lot from this course about marketing analytics. The quizzes and assignment were very tough and challenging, if one needs to pass this course you need to throughly go through the content.

Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.

A very efficient and effective way of learning, my experience through this online course was really resourceful. The tutor was clear and concise about his explanations and calculations. I enjoyed the course.

The course is very good, help me understand many new things.

Raj sir is fantastic and explained the things smoothly with very good examples

thank you so much for giving me this opportunity to learn from you.

It is a very knowledgeable course. I am extremely grateful to Professor Venkatesan for teaching this course of 'Marketing Analytics' and making us understand the concepts in a sequential manner. Thank you