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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
1,160 個評分
285 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

熱門審閱

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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101 - 营销分析 的 125 個評論(共 280 個)

創建者 Ali A

Feb 14, 2016

i like it so much, i found it helpful,funny and has a lot of information.

創建者 SUMIT K S

Mar 17, 2019

The course was good and detailed made me understand basics of analytics.

創建者 Amrita S

Apr 19, 2016

Everythibg under one roof. This was really helpful for my job interview

創建者 John W

Dec 31, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

創建者 Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

創建者 Gisela R

Mar 12, 2017

Great course to understand the basic elements of Marketing Analytics

創建者 杨星玉

Feb 07, 2016

My first course at Coursera, it's wonderful and exactly what I need.

創建者 Yamini B

Sep 12, 2019

The course gave me a broader view of looking marketing in every way

創建者 洪一舟

Sep 02, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

創建者 Monisha S

Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

創建者 Farshid N

Jul 06, 2018

Organized, easy to understand, smooth flow, well-thought through.

創建者 Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

創建者 Daruri V S K

Aug 01, 2018

Made Marketing Analytics simple straight forward and interesting

創建者 Nguyen B V

Jul 15, 2017

it is one of the best online courses I have ever participated in

創建者 Imteyaz A

Nov 11, 2016

Great course with various aspects of analytics used in marketing

創建者 Iraklis P

Nov 17, 2016

Lots of valuable information, very well structured & presented.

創建者 Dhaval K B

Sep 10, 2019

A great course to start understanding the basics of analytics.

創建者 Juan C I

Mar 23, 2017

It is a very clear and easy to learn course. 100% recommended.

創建者 sara

Sep 30, 2017

Rich methodology and detail interpretation, highly recommend~

創建者 Salma B

Aug 03, 2017

It's great course and it focuse on the real life situations.

創建者 Surya N

Jun 10, 2019

Excellent course and very good explanation of the concepts.

創建者 Samrat U

Oct 22, 2019

The course was exceptionally good. Really helped me a lot!

創建者 Maria D

Dec 28, 2016

This is one realy heplful courese for marketing analytics.

創建者 carlos r

Jan 12, 2017

Goos course, more detail in the exercises good the great.

創建者 Devjit S

Jan 30, 2016

I am starting to love this course . Extremely resourceful