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學生對 弗吉尼亚大学 提供的 营销分析 的評價和反饋

4.6
4,402 個評分
1,296 條評論

課程概述

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

熱門審閱

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1126 - 营销分析 的 1150 個評論(共 1,294 個)

創建者 Suhani M

Apr 13, 2020

Really enjoyed the practical examples that the prof took us through the course.

創建者 Anand S

Apr 28, 2020

Learnt a lot on Marketing Analytics and will try to implement it in real world

創建者 Marianna F

May 16, 2020

I liked the course but I don't suggest it for a marketer at a beginner level.

創建者 Nayan R B

Apr 22, 2020

The course is a basic yet powerful course to understand Marketing Analytics

創建者 Trinh H T

Dec 01, 2017

Good for someone who is in the very beginning stage of Marketing Analytics.

創建者 Sahil G

Jun 18, 2018

Should include more practical examples. Overall it was a great experience.

創建者 Tajamul I

May 23, 2020

A quick journey through the world of Marketing Analytics. Nicely designed

創建者 Manikant J

Apr 18, 2020

Well explained. The study material provided is brief and informational.

創建者 刘海硕

Sep 02, 2019

this course is really helpful for those who study marketing first time.

創建者 Ram S

Apr 26, 2017

I liked this course very much. Best part of this course was assignment.

創建者 Anurag D

Jul 14, 2020

Lot more expected in regression analysis. Rest contents were great.

創建者 Ralitsa T

Jun 07, 2019

I would suggest supporting the new terminology with more examples.

創建者 Shreeya S

Jun 11, 2020

course is fine but the sums can be discussed in a more better way

創建者 Muhammad S Z

Jun 30, 2019

Said course is a good starter to for learning Marketing Analytics

創建者 Bilal A

Apr 24, 2020

excellent approach to tracking marketing campaigns' performance

創建者 Saurav B

May 07, 2020

The course is really amazing and the teacher is also very good

創建者 Kaival R

Apr 16, 2020

The concepts explained are good. But it could've been better.

創建者 Dedi N

May 30, 2020

would be better if i get hands-on practice on the regression

創建者 Akinyiga O D

May 25, 2020

Really nice course and worth the time and stress to complete

創建者 CHANDAN K

Aug 23, 2019

the course structure is but it should be more collaborative.

創建者 Jignesh P

May 16, 2020

Good Course for those who want to learn Marketing Analytics

創建者 Arpit R

Jul 27, 2020

wish they taught us R-programming and how to do regression

創建者 NATTHAPONG I

May 03, 2020

I wish there were more analytic exercises for every topic.

創建者 Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

創建者 Wynona R N

Apr 14, 2020

Good course! Well explained and assignments are just nice