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返回到 Cost and Economics in Pricing Strategy

學生對 弗吉尼亚大学 提供的 Cost and Economics in Pricing Strategy 的評價和反饋

4.8
444 個評分
93 條評論

課程概述

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

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MP

May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

AG

Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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51 - Cost and Economics in Pricing Strategy 的 75 個評論(共 90 個)

創建者 Karene D

Apr 24, 2017

Insightful course that provided a concise overview of pricing strategies.

創建者 Felipe O H

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

創建者 Evgeny L

Aug 31, 2018

Great course. Strong theoretical base linked with practical exercises

創建者 chintamani M

Feb 02, 2020

excellent course and directly applicable for my current pricing job

創建者 Artsiom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

創建者 Luis S

Aug 20, 2019

Is a good course that give you a large view abut pricing.

創建者 Soren A G

Mar 24, 2018

Excellent program. Well delivered and really interesting.

創建者 Shubham M

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

創建者 Danilo C P

Apr 26, 2017

Great course, with really insightfull topics.

創建者 Mohammad N

May 11, 2020

One of the best courses.

Thanks a lot :)

創建者 MA Y

Apr 03, 2020

Very helpful when making price decisions

創建者 jaysheel s

Sep 08, 2017

Excellent course and excellent material.

創建者 Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

創建者 Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!

創建者 DEBARUN B

Jul 31, 2017

Excellent Course for beginners.

創建者 Jeevan J A

Jul 13, 2017

Offers great conceptual clarity

創建者 Samay G

May 03, 2018

Very informative and practical

創建者 Aansa L

Apr 28, 2020

Highly recommended course 👍

創建者 Luca A S

Apr 16, 2020

interesting well prepared!

創建者 Felipe P

May 27, 2020

Excellent course.

創建者 Gurpreet A

Apr 11, 2020

Fantastic course

創建者 MAURICIO O P B

Dec 24, 2017

excelent courses

創建者 Akshat J

May 24, 2017

Great Course!!

創建者 ROMAN S R

Oct 10, 2018

Excellent!!!!

創建者 MRINAL G

May 09, 2020

nice content