Chevron Left
返回到 Strategic Innovation: Building and Sustaining Innovative Organizations

學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

607 個評分
131 條評論


Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....



Jan 11, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team


Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.


76 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 100 個評論(共 127 個)


Apr 22, 2020

great course! learn a lot from this course

創建者 varun b

Aug 12, 2020

very interactive and knowledgeable course

創建者 Amy K

Apr 15, 2020

great class, deep and applicable content.

創建者 Artem A

Apr 06, 2020

Awesome course on strategic innovation!


Jul 07, 2020

Good Experience. very nice course.

創建者 Uda A A

Mar 16, 2020

Hope to implement this course soon

創建者 Steve W

Apr 24, 2017

Great videos; clear communication

創建者 Poate V N K

May 26, 2020

Excellent teaching method !!!

創建者 1801890

May 20, 2020

valuable material , thank you


Jun 09, 2020

Create course and insights.

創建者 Muthukumar S

Feb 25, 2019

Good and interesting Course

創建者 Sandeep K

Apr 06, 2019

Great Learning Experience!

創建者 Shreeram G K

May 09, 2020

v,good and well explained

創建者 Manuel M

May 11, 2018

Awesome relevant content.

創建者 Luis A R F

Jul 25, 2020

Es un excelente curso.

創建者 Shashank M

Apr 16, 2020

I enjoyed this course!

創建者 Noor u S

Jun 28, 2020

Great opportunity 👍

創建者 Mustafa A H

Apr 09, 2019






ive innovative

創建者 Hani A

Oct 04, 2018

Really Great Course

創建者 Melbourne N

Aug 04, 2020

best course so far

創建者 Gustavo V U

Aug 01, 2020

Excellent course!

創建者 Chris L

May 20, 2017

Innovative course

創建者 Vedant V S

Jul 21, 2020

Very good course


May 19, 2020

Very good course