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學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

4.8
718 個評分
159 條評論

課程概述

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....

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GA

Jan 11, 2020

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team

T

Nov 05, 2019

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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151 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 156 個評論(共 156 個)

創建者 Shubham J

Jul 16, 2020

best experience

創建者 Anil

Aug 10, 2017

good course

創建者 YAP W W M

Jun 23, 2020

the course is wayyy too long and sometimes it feels like fluff

創建者 Nitzia S R d L

Aug 13, 2020

.great

創建者 Aditya A

Aug 18, 2020

I didnt receive my certificate

創建者 Shreyash S

Jul 17, 2020

worst