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學生對 伊利诺伊大学香槟分校 提供的 Strategic Innovation: Building and Sustaining Innovative Organizations 的評價和反饋

4.8
976 個評分
216 條評論

課程概述

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various players in a business ecosystem This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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GA
2020年1月10日

An excellent course.\n\nI am trying to complete it as soon as possible since I am busy with my work and MBA study. Then I have a plan to start with another course on my list.\n\nThanks to all the team

T
2019年11月4日

I very much enjoyed completing my first course in coursera! It was very convenient with my schedule and I will be continuing these courses until I receive full completion in this particular course.

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76 - Strategic Innovation: Building and Sustaining Innovative Organizations 的 100 個評論(共 214 個)

創建者 Pradeep S

2020年9月6日

Excellent introduction to the subject of product innovation and framework.

創建者 Mariana I

2018年9月17日

Good course to start understanding how innovation works and its impact.

創建者 Phoa J L

2020年5月25日

Very well taught. Love the use of real life examples and case studies.

創建者 Israfilova S E

2020年5月3日

That was amazing and very helpful course.Instructors were just perfect

創建者 Konstantinos F

2020年3月12日

It was an amazing journey in an amazing course! Congratulations guys!!

創建者 Giacomo M

2019年10月7日

Good course, proper contents fit in the right time frame and packages.

創建者 Naveen S

2019年3月17日

Great Faculty, information, knowledge. Thanks to you and to Coursera!

創建者 Randy R

2019年5月7日

Professor Love does an outstanding job with this course! Excellent!

創建者 Sandeep

2020年4月26日

Really insightful and I got some useful takeaways from this course.

創建者 vinodh k

2021年3月28日

Very Good Course. The instructor explained the concepts very well.

創建者 Mahantesh H _

2020年4月21日

Excellent explanation and lively cases and examples are discussed.

創建者 DENDI S B R

2021年7月10日

i really learnt a lot from this course i really thank to coursera

創建者 Karina D O

2020年9月8日

it was awesome. I enjoyed the class a lot and gain some knowledge

創建者 Aweke M G

2021年4月12日

Excellent content, amazing presentation by a fantastic professor

創建者 Abhijit P

2020年7月17日

wonderful course this changes my idea about innovation prospects

創建者 Shiva S M

2020年5月5日

Well structured course. The flow of examples, topics were apt

創建者 MOHAMED M P

2020年9月5日

Excellent material to those unfamiliar to business concepts

創建者 EDUARDO T D S

2020年7月9日

the course is perfect! I loved it so much and I recommend it

創建者 Zeiad S M G A

2021年4月9日

Great course, I really knew a lot of knew things from it =)

創建者 Onisokumen E

2020年1月29日

Learning new and innovative ways to think about businesses.

創建者 Panayiotis K

2021年7月27日

Realy great course, excelent insights, highily recomended.

創建者 Andriy V

2019年4月22日

Amazing professors, amazing content, well worth your time!

創建者 Pierre L

2018年4月10日

Great course! One of the best course of the iMBA program.

創建者 Iveren I

2021年8月26日

Quite practical and helpful. Very competent instructor!

創建者 Cliff K M C

2020年4月9日

I got even more substantial learning from this course!