Introduction to Digital Health Entrepreneurship

In this module, you will gain insight into the scope and areas covered by digital health. We will explore and differentiate digital health subgroups of digital medicine and digital therapeutics and their importance to digital health and the practice of medicine. Then we explore in more detail the importance that digital health can have on the health care industry and the types of technologies and innovations driving change. Finally, we will look at telemedicine as a critical example of a digital health technology that has rapidly changed health care and how its adoption was accelerated by the COVID pandemic. All of this will be critical to your understanding and ability to examine opportunities in digital health as an entrepreneur.

In this module, you will gain insight into the environmental conditions shaping the digital health landscape. We will first understand the macro trends impacting the U.S. healthcare system. Then you will learn from industry voices to better contextualize these trends from the perspective of the healthcare customer. You will then gain exposure to the foundations of financing mechanisms and public and private payment models. All of this will be critical to your understanding of what the opportunities are emerging as part of the next generation of digitally enabled healthcare.