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學生對 新泽西州立罗格斯大学 提供的 Influencer Marketing Strategy 的評價和反饋

155 個評分


Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. This course is about strategy. Although there is no all-purpose, one-size-fits-all influencer marketing strategy template, you will learn how to tailor one for a wide variety of B2B, B2C, and nonprofit organizations using the two-step flow model of communication. But this course is also about tactics. I believe, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” So, you will learn both in this 6-week long course. Your final project for this course is to create a pitch deck for a social media influencer strategy. The purpose of your final project is to give you a concrete artifact that you can use to demonstrate your mastery of new competencies and skills to either the executives in your current organization or to prospective employers....




I would recommend this course to any social media and digital marketing professionals that want to learn more about influencer marketing and how to build a strategy campaign. It was excellent!



Greg Jarboe kept the topic intersting througout the course along with keeping the level of course at par with the credibility of university. Thank to you for great insights.


26 - Influencer Marketing Strategy 的 50 個評論(共 51 個)

創建者 Paula C


Very good course. Not so easy, not so hard. I have learned a lot!

創建者 Ariana F


Excelente curso, se aprenden un monton de herramientas!

創建者 Felipe R


Curso muito bom.Poderia melhorar o método de avaliação.

創建者 Desislava A F - S


Very useful course with grate teacher.

創建者 sai p g


Excellent course very very useful tnq

創建者 Tero L


Excelent course, I learned a lot!

創建者 karoly Y A O O


Muy bueno y recomendado

創建者 Coral I C S


Muy buen curso!

創建者 Nerys U



創建者 ibrahim a


Thank u

創建者 Gayatri R



創建者 Lakshmi P



創建者 Paloma L


Me ha encantado el curso. El profesor se enrolla mucho en cosas que no son importantes, pero por otra parte, da claves importantes para introducirse en este mundo. Sinceramente, creo que si se quita todas las "historietas" que cuenta, y dejando lo esencial, se podría reducir a la mitad. No obstante, lo recomiendo. Ahora eso sí, paciencia.

創建者 Sarah V


Overall, the class was very informative and helpful, one of the better marketing classes I've taken on Coursera. The video portions with the instructor could use a little work (ie: he's not looking at the camera many of the times, walks out of frame, etc), but overall is was good.

創建者 Giridhar N


A very well designed curriculum, a very experienced and eloquent instructor in Mr. Jaroboe, and a delivery methodology based on cases. It was very informative and I was very much able to apply many of the concepts directly in my work. Thank you

創建者 Nanya S


Has a lot of good information for beginners. However, towards the last two weeks, the videos have some editing glitches, and the transcribed part is incorrect in one of the videos. Overall it's still quite useful.

創建者 Steph L


Very important to what I'm doing for my job & had some insightful lectures. Sometimes it can be repetitive, but I saw that as a chance to reinforce important points of the strategy.

創建者 Ruggero B


Interesting content. I would suggest to Mr. Jarboe to use visual aid, slides during his lessons also for the Mooc's students. Maybe a course as public speaker

創建者 Beatrice B


Very insightful. Provided a lot of techniques on how we could promote the value of Influencer Marketing to our stakeholders.

創建者 Daniel G


Overall is a great learning experience and very applied

創建者 Deleted A


Happy to learn

創建者 Hollie S


This course has some great information and helps you see Influencer marketing from a different viewpoint. However, I think the information needs to be updated.

創建者 Saleh M A


Very good content. But, the slides were in Scribd which demands an account with Credit Card information.

創建者 kanishk l


This is so bad that it needs to be taken down by Coursera.